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News and insights

News and insights

Articles

Outlook on Automotive Advertising

A Look at automotive advertising in the UK  The UK automotive industry is one of the largest and most diverse in the world, encompassing manufacturers, suppliers, and retailers. The industry faced significant challenges in recent years, including ...

Conversations With Clients: Celebrity Cruises

Weathering the Storm with Celebrity Cruises   For nearly two years the travel sector has been dominated by uncertainty as the pandemic threatened to unsettle tour operators, hotels, airlines, cruise companies and more. The good news is that c ...

Helping Travel Businesses to Achieve More

The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable. The demand dynamics for both industries are the ...

News

Why we’re switching off for Global Wellness Weekend

From Friday 7 to Monday 10 August, the Active International UK team will be offline for our Global Wellness Weekend. It is a chance to properly switch off, spend time with the people who matter to us and return feeling rested and recharged. Mor ...

Active celebrates Best Workplaces in Travel

Kelly Davies, Business Services Manager at Active International, reflects on why supporting Best Workplaces in Travel matters to Active, our partners and the wider travel industry. Active International was proud to support this year’s Be ...

Why bold creative work needs commercial confidence

Ruth Cartwright, Managing Director at Active International UK, looks at how brands can protect ambitious marketing ideas when budgets, risk and commercial pressure are working against them. In our Active International Leadership Series, we share p ...

Success stories

How Reach plc gets more from their media partnership

Active International and Reach plc How Reach plc gets more from their media partnership Simpler support for a fast-moving business In 2025, our Business Services team supported Reach plc with a wide range of travel, events and goods ...

When Media Spend Grows Trees

Active International and OVO Energy When media spend grows trees How we helped OVO turn media investment into environmental action people could see. When OVO was founded, they set out to make energy fairer, greener and simpler. So w ...

Kia

From Incremental to Impactful: Transforming Kia's value delivery Background Active started working with Kia in 2019, having successfully secured the account following a competitive pitch against the incumbent. As part of the pitch, Active comm ...