Background – A brand built on action
When OVO was founded, they set out to make energy fairer, greener, and simpler.
When they moved media buying to Goodstuff, they wanted their investment to reflect their commitment.
We were asked for proactive ideas. Not just to talk about sustainability, but to make it visible and real.
The Challenge – More than a media buy
OVO didn’t want their media to just talk about sustainability.
They wanted it to actively contribute to it.
They needed a Corporate Trade partner creative enough to make that happen.
The Active Solution – Turning spend into action
We created a simple way to link media spend to real-world action. We committed to planting one tree for every £1,000 of media spend, delivered in partnership
with The Conservation Volunteers charity, who work with communities to restore and protect green spaces. This media approach didn’t just support the message. It
showed it in action.
The Impact
- 16,000 trees planted
- 50, 817sqm reforested
- 46 community groups supported
- 782 volunteers engaged
- 4,692 hours contributed
Why It Mattered – Most media spend is invisible. This wasn’t.
It turned OVO’s sustainability commitments into something people could see and take part in. It connected their media investment to real-world action; it gave them a more distinctive way to show what matters to them.
