A Look at automotive advertising in the UK
The UK automotive industry is one of the largest and most diverse in the world, encompassing manufacturers, suppliers, and retailers. The industry faced significant challenges in recent years, including ...
Weathering the Storm with Celebrity Cruises
For nearly two years the travel sector has been dominated by uncertainty as the pandemic threatened to unsettle tour operators, hotels, airlines, cruise companies and more.
The good news is that c ...
The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable.
The demand dynamics for both industries are the ...
Is Corporate Trade about to reshape the pitch landscape in 2026 and beyond? As marketing budgets tighten and pressure on performance grows, procurement and marketing leaders are being forced to rethink how value is unlocked - not just negotiated. C ...
We were proud to host a fantastic table of guests at this year’s Childline Ball; thank you to everyone who joined us and helped make it such a memorable evening.
Together, the event raised an incredible £533k, funding Childline for over 12 days ...
MAD//North in Manchester was more than just an industry event — it was a vivid celebration of the creativity, commercial strength and bold thinking that define northern brands today. From standout sessions like Jet2holidays’ viral success story t ...
In 2025, Active International’s Business Services team supported Reach plc with a wide range of travel, events, and goods requirements, enabling their teams to maximise the value of their trade credits while simplifying internal processes.
The C ...
Background - A brand built on action
When OVO was founded, they set out to make energy fairer, greener, and simpler.
When they moved media buying to Goodstuff, they wanted their investment to reflect their commitment.
We were asked for proactive ...
From Incremental to Impactful: Transforming Kia's value delivery
Background
Active started working with Kia in 2019, having successfully secured the account following a competitive pitch against the incumbent. As part of the pitch, Active comm ...
