The Active Marketplace or AMP is our programmatic solution that enables clients to unlock and utilise the value from their products, services or assets towards programmatic media buys, across any format.
With the importance of programmatic advertisement, across brand and performance campaigns, as well as with the continual growth in media channels, formats and optimised media buying, we’ve built AMP for our clients. AMP enables media buyers to connect with Active’s media partners via their DSP, using the value created by Active’s trade agreements.
Active works with over 150 clients in the UK, across all verticals. Just as in any other vertical, these clients utilise our innovative solutions – centred around using product and services – to both protect and generate ad budget. AMP is the platform that allows our publisher and specialist partners to maximise revenues from these clients in the programmatic space. We work across the majority of SSPs and connected DSPs
AMP media buys can be bought through the normal programmatic buying routes across PMP and automated guaranteed deals. The supply deals operate like all other media channels for Corporate Trade media purchases. Our programmatic solution means that there is no change to planning, buying, optimising, and reporting across programmatic campaigns.
Want to learn more about Active Marketplace?
If you have any questions or would like to know more about our AMP programmatic solution please contact our VP of Programmatic Dom Blacklock.