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Corporate Trade

What Is Corporate Trade

Corporate Trade drives extra value for your business by allowing you to use your stock or assets to increment spend/fund marketing budgets or other significant business costs.
Corporate Trade allows clients to:

  • Realise extra value from first line or slow moving stock
  • Increase marketing budgets using stock or assets
  • Drive guaranteed new/incremental sales
  • Develop new routes to market

We have three model solutions that can be tailored for our clients unique requirements, these are Value Restoration, Guaranteed ROI and the Marketing & Product Solution which are outlined below.

Are you:

  • Holding slow moving/obsolete stock which is depreciating in value and taking up shelf or warehouse space?
  • Spending on above the line media in TV, Publishing, Outdoor, Radio, Cinema, Sponsorship, Partnership or Digital?

Do you want to:

  • Release the value in this stock to fund other costs within your business?
  • Prevent a write down on the value of the stock on your balance sheet?
  • Free up shelf/warehouse space for higher margin, faster selling product?

Our Solution – The Value Restoration Model

  • 1. We purchase the stock from you at the book value in Trade Credits
  • 2. The stock we purchase is remarketed under restrictions set by you
  • 3. We work with your marketing, procurement team and media agency to use the Trade Credits to part fund media and business costs
  • 4. All costs part paid using Trade Credits are delivered at your negotiated rates, prices and quality
  • 5. On spending the Trade Credits, you will have received the value of the stock in the form of incremental spend or as part payment for wider business costs

Are you:

  • Finding it difficult to gain stand out against higher spending competitors?
  • Holding stocks of product that you want to release value from?
  • Facing significant business costs which could see your marketing spend reduced?

Do you want to:

  • Increase marketing spend to gain greater awareness and cut through?
  • Release the value in the stock you hold to make space for newer, higher margin product?
  • Protect your marketing budget in the face of wider business pressures by part funding the costs in product?

Our Solution – The Increasing Marketing Budgets with Product Model

  1. 1. We work with your media agency to identify and recommend areas of your marketing plan which could be part funded with stock.
  2. 2. We estimate the amount of your marketing plan which could be funded using your product
  3. 3. Your media agency negotiate your plan, delivering your price, value and position guarantees as normal (we do not affect the quality /price of media you buy)
  4. 4. You pay for the plan either directly to us or via your agency paying part cash and part product
  5. 5. We sell the product we receive as payment under the restrictions set by you

Are you:

  • Looking for new markets/customers?
  • Unable to see tangible sales from your marketing spend?
  • Working within one of the following sectors: Cars, Utilities, Travel, Hotels, Telecoms, Retail, Electronics, Luxury Goods

Do you want to:

  • Drive new business with new customers?
  • Deliver direct to the consumer sales?
  • Sell more high value product?
  • Gain measurable ROI from your marketing spend?

Our Solution – The Guaranteed ROI Model

  1. 1. We work with your media agency to identify and recommend media opportunities in your plan which we can trade
  2. 2. We estimate the percentage/volume of new business that we will generate from the media plan
  3. 3. Any new business we purchase is incremental to the new business which you expect the plan to deliver organically
  4. 4. Your media agency delivers the plan at your agreed price, value and quality (we do not affect the quality/price of the media you buy)
  5. 5. Your agency will invoice you for the plan as normal
  6. 6. On receiving the full payment for the media campaign we will purchase the agreed new business % value
  7. 7. Products purchased by Active will be traded with clients and media partners or sold via our closed user group Friends & Family scheme

Meet The Experts

 

Contact us

If you’d like to work with us or find out more information about Active, get in touch with us by email or phone 020 7520 6666

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