A Look at automotive advertising in the UK
The UK automotive industry is one of the largest and most diverse in the world, encompassing manufacturers, suppliers, and retailers. The industry faced significant challenges in recent years, including ...
Weathering the Storm with Celebrity Cruises
For nearly two years the travel sector has been dominated by uncertainty as the pandemic threatened to unsettle tour operators, hotels, airlines, cruise companies and more.
The good news is that c ...
The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable.
The demand dynamics for both industries are the ...
The Future of Media event in London 2025 took place on November 4-5, gathering industry leaders to discuss key issues and innovations shaping the media landscape. Ruth, UK Managing Director at Active International, joined an exceptional gr ...
Media Fight Night has become one of the most anticipated events in the media industry — a night where media professionals step into the ring to raise funds and awareness for grassroots charities.
The tenth edition of Media Fight Night on Novembe ...
On October 22nd, the media industry of the north came together for Quizmasters of the Mediaverse for NSPCC and Childline Service.
With Hollyoaks stars Anna Passey and Kieron Richardson, alongside Bryan Scott, leading the evening, the energy was in ...
From Incremental to Impactful: Transforming Kia's value delivery
Background
Active started working with Kia in 2019, having successfully secured the account following a competitive pitch against the incumbent. As part of the pitch, Active comm ...
How we funded over £160m of business costs for media owners in 2024
The Background
Active has trading relationships with leading media owners in the UK across TV, OOH, Radio, Digital, Cinema and Publishing.
The Challenge
To allow our me ...
How we drove bookings and revenue to Imperial London Hotels
The Challenge
Active’s Business Services team is often the first choice for our media and client partners when planning corporate events, business travel, and staff accommodation.
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