A Look at automotive advertising in the UK
The UK automotive industry is one of the largest and most diverse in the world, encompassing manufacturers, suppliers, and retailers. The industry faced significant challenges in recent years, including ...
Weathering the Storm with Celebrity Cruises
For nearly two years the travel sector has been dominated by uncertainty as the pandemic threatened to unsettle tour operators, hotels, airlines, cruise companies and more.
The good news is that c ...
The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable.
The demand dynamics for both industries are the ...
Cameron Swan steps into newly created CEO role amid company’s continued growth in digital and new markets
Active International is pleased to announce the appointment of former Sky Media executive Ruth Cartwright as its new managing director. Aft ...
We are delighted to share that our trade press has recognised us once again for being an outstanding workplace for the eighth year running.
Campaign evaluates the best companies in the media, agency, adtech and marketing sectors based on their ach ...
By Dom Blacklock, VP International Digital Media, as originally featured in Marketing Procurement iQ
Corporate Trade, or media barter, is a business solution that allows an advertiser to part-fund media with cash alternatives, like its o ...
How we funded over £160m of business costs for media owners in 2024
The Background
Active has trading relationships with leading media owners in the UK across TV, OOH, Radio, Digital, Cinema and Publishing.
The Challenge
To allow our me ...
How we drove bookings and revenue to Imperial London Hotels
The Challenge
Active’s Business Services team is often the first choice for our media and client partners when planning corporate events, business travel, and staff accommodation.
...
How Active International supported Celebrity Cruises’ media strategy to increase customer base
Celebrity Cruises is an award-winning cruise line, providing premium holidays at sea through elevated experiences and unmatched offerings ...
