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News and insights

News and insights

Articles

Outlook on Automotive Advertising

A Look at automotive advertising in the UK  The UK automotive industry is one of the largest and most diverse in the world, encompassing manufacturers, suppliers, and retailers. The industry faced significant challenges in recent years, including ...

Conversations With Clients: Celebrity Cruises

Weathering the Storm with Celebrity Cruises   For nearly two years the travel sector has been dominated by uncertainty as the pandemic threatened to unsettle tour operators, hotels, airlines, cruise companies and more. The good news is that c ...

Helping Travel Businesses to Achieve More

The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable. The demand dynamics for both industries are the ...

News

NSPCC Childline Ultimate Sports Day: A Day of Fun, Competition, and Generosity

The Childline Ultimate Sports Day is more than just a day of fun and competition; it is a testament to the industry's unity with a shared goal. On Thursday, July 19th, 450 influential media figures from some of the biggest brands gathered together in ...

Active awarded for Wellbeing

Active named one of the UK's Best Workplaces for Wellbeing™ 2025 Active is proud to announce that we have been named on the UK’s Best Workplaces for Wellbeing™. The Best Workplaces for Wellbeing list focuses on employees’ holistic experienc ...

Active supports NABS Stranger Than Summer

The "Stranger than Summer" event, held at City Central at the HAC's garden marquee, is a highlight in the advertising, marketing, and media industry's social calendar. This much-celebrated event offers a unique blend of entertainment, live music, and ...

Success stories

Kia

From Incremental to Impactful: Transforming Kia's value delivery Background Active started working with Kia in 2019, having successfully secured the account following a competitive pitch against the incumbent. As part of the pitch, Active comm ...

Funding media owner business costs

How we funded over £160m of business costs for media owners in 2024 The Background Active has trading relationships with leading media owners in the UK across TV, OOH, Radio, Digital, Cinema and Publishing. The Challenge To allow our me ...

Imperial London Hotels

How we drove bookings and revenue to Imperial London Hotels The Challenge Active’s Business Services team is often the first choice for our media and client partners when planning corporate events, business travel, and staff accommodation. ...