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Outlook on Automotive Advertising
Outlook on Automotive Advertising

A Look at automotive advertising in the UK  The UK automotive industry is one of the largest and most diverse in the world, encompassing manufacturers, suppliers, and retailers. The industry faced significant challenges in recent years, including ...

Celebrity Cruises and Active International
Conversations With Clients: Celebrity Cruises
Conversations With Clients: Celebrity Cruises

Weathering the Storm with Celebrity Cruises   For nearly two years the travel sector has been dominated by uncertainty as the pandemic threatened to unsettle tour operators, hotels, airlines, cruise companies and more. The good news is that c ...

Helping Travel Businesses to Achieve More
Helping Travel Businesses to Achieve More

The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable. The demand dynamics for both industries are the ...

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News

Dom Blacklock on AI ads
Dom Blacklock on AI ads

Ads are coming to ChatGPT, but what does that mean for the industry? Mediashotz asked adland experts for their take on OpenAI's move, covering opportunities, risks, and what brands need to know about advertising in AI platforms. Dom Blacklock, VP ...

Dave Carpenter, Media Director, reacts to Bellwether Report
Dave Carpenter, Media Director, reacts to Bellwether Report

The IPA Bellwether Report is a quarterly survey that outlines companies’ marketing spend intentions and financial confidence, featuring data from around 300 marketing professionals at the nation's top companies, and it provides key indicators of th ...

Ruth Cartwright at the Future of Media
Ruth Cartwright at the Future of Media

The Future of Media event in London 2025 took place on November 4-5, gathering industry leaders to discuss key issues and innovations shaping the media landscape. Ruth, UK Managing Director at Active International, joined an exceptional gr ...

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Success stories

Kia
Kia

From Incremental to Impactful: Transforming Kia's value delivery Background Active started working with Kia in 2019, having successfully secured the account following a competitive pitch against the incumbent. As part of the pitch, Active comm ...

Funding media owner business costs
Funding media owner business costs

How we funded over £160m of business costs for media owners in 2024 The Background Active has trading relationships with leading media owners in the UK across TV, OOH, Radio, Digital, Cinema and Publishing. The Challenge To allow our me ...

Imperial London Hotels
Imperial London Hotels

How we drove bookings and revenue to Imperial London Hotels The Challenge Active’s Business Services team is often the first choice for our media and client partners when planning corporate events, business travel, and staff accommodation. ...

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