A Look at automotive advertising in the UK
The UK automotive industry is one of the largest and most diverse in the world, encompassing manufacturers, suppliers, and retailers. The industry faced significant challenges in recent years, including ...
Weathering the Storm with Celebrity Cruises
For nearly two years the travel sector has been dominated by uncertainty as the pandemic threatened to unsettle tour operators, hotels, airlines, cruise companies and more.
The good news is that c ...
The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable.
The demand dynamics for both industries are the ...
Kelly Davies, Business Services Manager at Active International, reflects on why supporting Best Workplaces in Travel matters to Active, our partners and the wider travel industry.
Active International was proud to support this year’s Be ...
Ruth Cartwright, Managing Director at Active International UK, looks at how brands can protect ambitious marketing ideas when budgets, risk and commercial pressure are working against them.
In our Active International Leadership Series, we share p ...
Cannes Lions 2026 round-up: from inspiration on the Croisette to action back in the business
The team returned from Cannes Lions with a clear takeaway: brave creative work still matters, but it needs the right partnerships, commercial confiden ...
Active International and Reach plc
How Reach plc gets more from their media partnership
Simpler support for a fast-moving business
In 2025, our Business Services team supported Reach plc with a wide range of travel, events and goods ...
Active International and OVO Energy
When media spend grows trees
How we helped OVO turn media investment into environmental action people could see.
When OVO was founded, they set out to make energy fairer, greener and simpler.
So w ...
From Incremental to Impactful: Transforming Kia's value delivery
Background
Active started working with Kia in 2019, having successfully secured the account following a competitive pitch against the incumbent. As part of the pitch, Active comm ...
