A Look at automotive advertising in the UK
The UK automotive industry is one of the largest and most diverse in the world, encompassing manufacturers, suppliers, and retailers. The industry faced significant challenges in recent years, including ...
Weathering the Storm with Celebrity Cruises
For nearly two years the travel sector has been dominated by uncertainty as the pandemic threatened to unsettle tour operators, hotels, airlines, cruise companies and more.
The good news is that c ...
The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable.
The demand dynamics for both industries are the ...
The Media Leader featured an in-depth conversation with Ruth Cartwright, managing director, reflecting on her first 100+ days in the role and outlining her strategic vision for the business.
In the interview, Ruth shares how Active i ...
Ads are coming to ChatGPT, but what does that mean for the industry?
Mediashotz asked adland experts for their take on OpenAI's move, covering opportunities, risks, and what brands need to know about advertising in AI platforms.
Dom Blacklock, VP ...
The IPA Bellwether Report is a quarterly survey that outlines companies’ marketing spend intentions and financial confidence, featuring data from around 300 marketing professionals at the nation's top companies, and it provides key indicators of th ...
From Incremental to Impactful: Transforming Kia's value delivery
Background
Active started working with Kia in 2019, having successfully secured the account following a competitive pitch against the incumbent. As part of the pitch, Active comm ...
How we funded over £160m of business costs for media owners in 2024
The Background
Active has trading relationships with leading media owners in the UK across TV, OOH, Radio, Digital, Cinema and Publishing.
The Challenge
To allow our me ...
How we drove bookings and revenue to Imperial London Hotels
The Challenge
Active’s Business Services team is often the first choice for our media and client partners when planning corporate events, business travel, and staff accommodation.
...
