A Look at automotive advertising in the UK
The UK automotive industry is one of the largest and most diverse in the world, encompassing manufacturers, suppliers, and retailers. The industry faced significant challenges in recent years, including ...
Weathering the Storm with Celebrity Cruises
For nearly two years the travel sector has been dominated by uncertainty as the pandemic threatened to unsettle tour operators, hotels, airlines, cruise companies and more.
The good news is that c ...
The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable.
The demand dynamics for both industries are the ...
By Dom Blacklock, VP International Digital Media, as originally featured in Marketing Procurement iQ
Corporate Trade, or media barter, is a business solution that allows an advertiser to part-fund media with cash alternatives, like its o ...
By Cameron Swan, Managing Director, as originally featured in The Drum
Gary Neville and I might have our sporting differences, but there’s something we firmly agree on. Namely, the great potential of the city of Manchester. When he qu ...
Dave Newton joins from Future Plc following 20-year media career
Active International UK has appointed experienced media professional Dave Newton as its first Head of Agency Partnerships – North & Scotland. Newton joins from 10 years ...
The Background
Active has trading relationships with leading media owners in the UK across TV, OOH, Radio, Digital, Cinema and Publishing.
The Challenge
To allow our media owners to pay for significant percentages of their business costs, s ...
How we drove bookings and revenue to Imperial London Hotels
The Challenge
Active’s Business Services team is often the first choice for our media and client partners when planning corporate events, business travel, and staff accommodation.
...
How Active International supported Celebrity Cruises’ media strategy to increase customer base
Celebrity Cruises is an award-winning cruise line, providing premium holidays at sea through elevated experiences and unmatched offerings ...
