A Look at automotive advertising in the UK
The UK automotive industry is one of the largest and most diverse in the world, encompassing manufacturers, suppliers, and retailers. The industry faced significant challenges in recent years, including ...
Weathering the Storm with Celebrity Cruises
For nearly two years the travel sector has been dominated by uncertainty as the pandemic threatened to unsettle tour operators, hotels, airlines, cruise companies and more.
The good news is that c ...
The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable.
The demand dynamics for both industries are the ...
Dave Newton joins from Future Plc following 20-year media career
Active International UK has appointed experienced media professional Dave Newton as its first Head of Agency Partnerships – North & Scotland. Newton joins from 10 years ...
Active proudly supports the annual charity boxing match
Media Fight Night (MFN) 2024, the annual charity boxing event that brings ad land together to battle it out and raise money for charity, took place this year at Park Plaza Westminster in Lon ...
The Media and Marketing Innovation BI Summit took place in London on 22nd October. Hosted by IPG Mediabrands, Managing Director Cameron Swan moderated two talks uncovering how brands connect with audiences.
First, Cameron sat down with James Robi ...
The Background
Active has trading relationships with leading media owners in the UK across TV, OOH, Radio, Digital, Cinema and Publishing.
The Challenge
To allow our media owners to pay for significant percentages of their business costs, s ...
How we drove bookings and revenue to Imperial London Hotels
The Challenge
Active’s Business Services team is often the first choice for our media and client partners when planning corporate events, business travel, and staff accommodation.
...
How Active International supported Celebrity Cruises’ media strategy to increase customer base
Celebrity Cruises is an award-winning cruise line, providing premium holidays at sea through elevated experiences and unmatched offerings ...
