Marketing automation works, but how effective is it? What is the future state of brands in Web 3.0? Where is the future of marketing heading?

We have a great perspective on this on this week’s episode of The What’s Next podcast with Chris Stephenson, Chief Marketing Officer at PHD. In this episode, Chris shares his insights into his co-written book ‘Shift | A Marketing Rethink’, which explores the future of marketing and brand building. In our conversation, we talk about how brands are shifting their marketing strategy away from automation and towards human connection. We also discuss the future of brands in Web 3.0 and the decentralization of marketing. Listen Now!


Chris is Chief Marketing Officer for PHD Worldwide His role is to globally amplify PHD’s vision of enabling marketers to ‘Make the Leap’ – a call to action and reference to how the agency prioritises creativity to drive disproportionate growth for marketers, backed by its proprietary planning platform Omni Studio.

Chris is a passionate believer in the mutual benefits of brands engaging people in positive and constructive ways; he believes that considered, creative, integrated, innovative communications create value for audiences, brands and businesses; that reach is not an objective; and that hope is not a strategy.

His background is in strategic media and communications planning, and has delivered thought leadership for a range of clients across both Europe and APAC, working on global and regional projects for brands including Singapore Airlines, Unilever, ANZ Bank, Google, Coca-Cola, Adidas, Ferrero, HSBC, Ebay, LG and The Guardian.

An industry thought-leader, Chris has co-written three books on the future of the media industry and the impact of machine learning on marketing. A regular and respected commentator on the communications industry, he has presented on stages including Cannes, Spikes Asia and Mumbrella360.