Last week, the two-day  Marketing Procurement iQ  Conference took place at London’s Kia Oval, home of Surrey County Cricket Club. The event dove into the latest thinking on marketing procurement, creative production, and media management. 

Chaired by industry experts Tina Fegent, global marketing procurement consultant, and Nick Manning, media agency co-founder, and ex-agency CEO, it featured many excellent speakers and leading industry partners delivering business intelligence across challenges and opportunities of marketing procurement and media management best practices. 

Day 2, 17th April, was Media Day. Nick Manning introduced Corporate Trade as the “unsung heroes of the Media Industry.”   

Too good to be true: can Corporate Trade drive incremental benefit for your business? 

Our Director of Client Relations, John Charlesworth, and Head of Client Relations, Alex Beeden, took the stage with a speaker session busting Corporate Trade myths and demonstrating how it solves issues and drives incremental benefit for businesses. 

Myth 1: ‘It’s niche’ 

In fact, £400m + of UK media billings are funded annually via Corporate Trade. 

Two-thirds of the top 30 UK advertisers are engaged with Corporate Trade. 

Myth 2: ‘It complicates our agency relationship’ 

We work with some of the biggest agencies in the UK, from big agency groups to independents. 

Myth 3: ‘My media plan will be compromised’ 

The planning process, pricing, and quality remain the same. There is no change to the invoicing process, and your media plan is auditable as usual. Working with us is entirely additive to an advertiser’s usual media planning and buying arrangements. 

How brands are using Corporate Trade  

Brands are using Corporate Trade to solve issues and drive incremental business.

These include: 

  • • Cost saving 
  • • Solving Stock Problems 
  • • Enhancing Cash Flow 
  • • New Routes to Market 
  • • Driving Sales 
  • • Infrastructure Funding  

If you’d like to hear more directly from John Charlesworth | LinkedIn and Alexandra (Neal) Beeden | LinkedIn, get in touch.