Travel businesses have plenty of ambition.
A new route to grow. A destination that needs more demand. A marketing budget that needs to work harder. An idea that deserves to get off the wish list.
Sometimes the conventional way of paying for it works perfectly well.
Sometimes it pays to look at things differently.
We’ve spent years working across Travel, finding different ways to generate sales, create commercial value and make more possible.
over 10 years
worked with
From airlines and tour operators to hotels, cruise companies, tourism boards, attractions, platforms and resellers, we’ve learned something important along the way.
There isn’t one Travel model. So there isn’t one way for us to work with Travel either.
What could you do differently?
Start with what you want to achieve. We’ll explore what could make it possible.
Generate more salesBring new customers through the door. Whether you own your Travel inventory or sell it, we can explore ways to generate incremental sales and reach new customers. |
Put more behind your marketingMake your marketing budget go further. Create additional commercial value around existing or incremental media activity, giving you more room to invest where it matters. |
Back the areas you want to growNew route. New hotel. New destination. Put extra commercial support behind the products, places or periods where you want to create more demand. |
Help cover business costsPut value towards things the business needs. Employee rewards. Technology. Events. Travel. Fleet. Energy. Explore a different way to cover everyday business costs. |
Make bigger things possibleGet ambitious plans off the wish list. Explore Content, Digital and other opportunities that might be difficult to fund from the core budget alone. |
Solve something unusualNot everything fits neatly into a box. If there’s value, an ambition or a commercial problem that doesn’t fit the obvious model, bring it to us. |
Start with the ambition, not the model
Corporate Trade is sometimes associated with a traditional model: a business has stock or inventory, we create value from it, and that value helps fund advertising.
We still do that. But modern Corporate Trade can do much more.
You might own flights, holidays, rooms or cruise capacity. You might be a platform or reseller that doesn’t own the underlying inventory. Or the opportunity might sit somewhere completely different.
That’s why we’d rather start with what you want to achieve, then explore where value exists and what commercial structure could help.
Different way to pay.
Same marketing objectives.
Your agency or in-house team stays in control of strategy and planning. We work alongside them to explore where we can add commercial value.
PROOF IN PRACTICE
One way it can work: Jet2holidays
Our long-term relationship with Jet2holidays shows how Corporate Trade can generate incremental sales and create additional value around media investment.
|
9 years
working together
|
£29m
billings
|
£6.5m
holidays purchased
|
“Active have generated holiday sales and revenue in the millions. The relationship between Active, our agency, and Jet2holidays has been seamless, with no added resources. It’s a win-win; we drive business efficiencies, get revenue, and enjoy a great relationship.”
Charlotte Kernohan
Director of Brand, Jet2holidays
And the opportunities are expanding
The media marketplace is changing, and so are the ways we can help make things possible.
Content is one example.
For a Travel business, that could mean helping fund an opportunity, becoming part of a story, putting locations, access or experiences to work, or exploring a different commercial route when the idea exists but the conventional budget doesn’t.
And that doesn’t have to mean making a Travel programme.
Sometimes the destination is the story.
Sometimes it’s simply where the story happens.
It’s another example of starting with the opportunity rather than a predetermined product, and looking at what might make it commercially possible.
What could you make possible?
More customers. More marketing firepower. A new route or destination. Business costs covered differently. A bigger idea brought to life.
You bring us the ambition.
We’ll explore what could make it possible.
There’s more to our Travel story, from client results and different ways of working to a deeper look at how Corporate Trade works.
Explore how we work with Travel →
Or talk to Kelly Davies, our Travel specialist:
uktravel@activeinternational.co.uk
