“We have worked with Active for over a decade. Throughout that time they have been able to work seamlessly within our existing remarketing structure as well as allowing Young’s to pay part cash part trade in facilitating over £10m of barterable media. By paying us in a multiple of Trade Credits for our excess stock we have been able to drive greater efficiencies in our media buying, while at the same time provide cost savings to other areas of the business. This established partnership has allowed us to work with a great team that has consistently provided sustainable commercial solutions, making a significant contribution to our business.”