How we drove bookings and revenue to Imperial London Hotels

The Challenge

Active’s Business Services team is often the first choice for our media and client partners when planning corporate events, business travel, and staff accommodation.

Based on high demand, Active proactively sourced hotels in the Bloomsbury area to meet partner needs, identifying Imperial London Hotels as a leading provider with six properties in the area.

Just a short walk from the British Museum, Oxford Street and London’s theatreland, Imperial London’s family of unique hotels in Bloomsbury were the ideal base from which our partners and their guests could explore central London and beyond.

The Solution

Partnership with Active International

In 2022, Active approached Imperial Hotels as a partner to help them drive new customer acquisition and sales post-COVID-19.

Knowing the demand we were able to bring to the properties, Active International made a significant investment with Imperial, committing cash upfront in exchange for a higher ratio of room and event credit

The Results

Guaranteed Sales and New Audiences

Due to our unique approach to working with our media and client partners, we were able to incentivize them to choose Imperial London Hotels over competitors and attract new guests to the brand. We were active in focusing on corporate bookings and events, driving higher-value bookings.

Since 2022, working with Active has resulted in Imperial London Hotels:

  • increasing hotel business and revenue, from room sales to corporate events
  • generate over £100k of incremental bookings
  • finance a refurbishment project at one of their hotels

Testimonial

 “Over the past two years, Active International has confirmed over £50k in revenue, highlighting the strength and success of our ongoing partnership.  Their strategic approach and commitment to delivering exceptional results has played a key role in boosting revenues and raising awareness of our brand.  Active International’s professionalism, dedication, and innovative solutions have helped support our growth, and we look forward to continuing this successful partnership for years to come.

Their ongoing support has been instrumental in achieving our business objectives, and we truly appreciate their proactive involvement in this mutually beneficial relationship.”

George Chivers, Deputy Head of Sales, Imperial London Hotels