The Background

Active has trading relationships with leading media owners in the UK across TV, OOH, Radio, Digital, Cinema and Publishing.

The Challenge

To allow our media owners to pay for significant percentages of their business costs, such as tech, travel, fleet, events and energy, with their media space.

The Solution

We work alongside media owners’ procurement and finance teams to identify significant business costs that could be met by one of our client partners. Our involvement does not change the conditions of the RFP or the procurement process. Still, it drives incremental value for the media owner and impactful new business for the proposed client partner. Through our solutions, the media owner can pay a significant amount of the contract value in the media space.

The Results

Agility. Collaborations. Solutions.

These solutions empower our partners to Achieve More—whether it’s helping media owners cover business costs using media space (achieving cost efficiencies) or providing our clients with a compelling USP that drives significant new business opportunities and strengthens their pitches.

Over the last 12 months, we have funded £160m of business costs for media owners across renewable energy, electric/hybrid vehicles, conferencing, business travel, and marketing.

Media owners that engage with Active on business costs receive incremental value from their Corporate Trade (Barter) partnership and can be more competitive for clients.

Using media space as a way to fund essential expenses allows our partners to achieve more.