In this Episode of the What’s Next Podcast we speak Rishad Tobaccowala, dubbed as one of Time magazine’s top marketing innovators, and a well renowned author. Over his 40-year career Tobaccowala has worked across almost every area of marketing and strategy including brand advertising, media, database, direct and interactive marketing.

As a pioneer in digital marketing, Rishad established one of the first digital and interactive agencies and helped launch new initiatives in gaming, social, mobile and search engine marketing. As the author of Restoring the Soul of Business: Staying Human in the Age of the Data, Rishad explores the idea of how data-driven decisions in modern organizations translate to a more human-centered approach. We also discuss the new possibilities of web 3.0, VR and 5G, and even future impact of Elon Musk purchasing Twitter. Rishad is also is chairman of The Tobaccowala Foundation, which helps over 10,000 people gain better access to health and education in India.

OTHER KEY TAKEOUTS FROM EPISODE:

 📈 Connectedness is not just about getting along but diversity of voices and faces, connecting multiple goals and combining skill sets.

⚡ A focus on excellence makes excellent cultures – not the other way around.

🌎 At its core, every successful technology has enabled human connection or enhanced human power.

🧍 Focusing on people is almost always a key driver in P&L performance.