Bridging connections, driving growth: introducing our new Commercial Partnerships Director
How can we do more with our partners? How can we increase our market share with agencies? How can we drive growth and add value for our clients?
These are the central questions Jane Putley, our new Commercial Partnerships Director will answer, setting the course for Active International’s growth trajectory and supporting that of our partners’.
A pivotal position for growth
This pivotal position has been created with a singular purpose — to act as a key driver for growth. At Active International, there are three components to this:
• nurturing relationships with our existing partners
• actively seeking intentional growth through new partnerships
• developing new products within the media sphere for the benefit of our partners
The Commercial Partnerships Director is uniquely positioned within our business structure, bridging media and agency commercial hubs to create a cohesive, focused approach to revenue generation.
Equipped for a challenging market
Jane comes to us from a background in sales and trading in the publishing industry, having worked for some of the UK’s major players, including Northern & Shell and DMG Media, across the full media mix. This makes her perfectly positioned to contend with today’s challenging and unpredictable market conditions and the unrelenting pace of change in the media sector.
“I’ve witnessed, lived and breathed the pace of change across the media landscape — as well as the market challenges of the last 10 years in particular.” – Jane Putley, Commercial Partnerships Director.
Living our Values
In addition to her extensive experience, Jane’s people-first approach shone throughout the selection process, which aligns with our organisation’s values.
Care, collaboration and a spirit of co-creation are fundamental to how we operate. We believe in fostering a culture that is driven by behaviours and values, not just empty words. In Jane, we’ve found someone who not only understands these values, but truly embodies them.
“Jane was interested not only in who was in the immediate team, but how the dynamics work across the business as a whole and that showed us something that’s really important to us at Active — people who genuinely care.” – Cameron Swan, Managing Director.
Aside from the expected challenges of starting a new role, including getting to grips with what we do, how we do it, and why, Jane’s got another challenge to tackle: training for a half-marathon in September alongside her new colleagues.
We are excited to see the growth and value she will drive for our clients, partners, and our organisation as a whole. And we look forward to the journey ahead with Jane at the helm of our commercial partnerships.