Ads are coming to ChatGPT, but what does that mean for the industry?

Mediashotz asked adland experts for their take on OpenAI’s move, covering opportunities, risks, and what brands need to know about advertising in AI platforms.

Dom Blacklock, VP, International Digital Media, had this view:

“The increasing everyday use of generative AI tools is now permanent and is driving the biggest shift on the internet since Google launched, with generative engines becoming the new ‘front door’ to information.

“This change challenges the long-standing power on paid search and search engine optimisation (SEO), as discoverability moves away from rankings and towards visibility within AI chatbots and tools.

“Generative Engine Optimisation (GEO) is emerging as the successor to SEO, focused on trust, corroboration, and visibility within AI models rather than traditional search results optimisation.

“As brands and advertisers navigate this shift, measurement challenges and questions of trust, their paid search and SEO strategies will need to be fundamentally reworked.

“In this environment, Corporate Trade (media barter) offers proven ways to maximise marketing ROI and reduce risk, and Active International is investing in AI, data, and digital expertise to help clients stay visible and competitive during this transition.”

Read more on Mediashotz here: Ads coming to ChatGPT: Industry experts comment –