MAD//North in Manchester was more than just an industry event — it was a vivid celebration of the creativity, commercial strength and bold thinking that define northern brands today. From standout sessions like Jet2holidays’ viral success story to Jonathan Warburton’s long-view approach to brand building, it was clear that the North isn’t following trends – it’s setting them.
In his piece for LBB Online, Dave Newton captures the energy and momentum of the two-day festival, spotlighting how Manchester is increasingly being recognised as a serious hub for innovation, commerce and creative excellence. Northern brands and agencies not only held their own on the main stage, they drove conversations that resonate across the wider industry.
Dive in to see why northern brands are setting the pace.
