Dave Carpenter has been appointed as the Media Director, joining the leadership team alongside the new Managing Director, Ruth Cartwright. As part of his new role, Carpenter will focus on evolving and growing digital and automation capabilities across Active International, as the company continues to expand into new markets. Dave brings extensive experience from his previous role at Goodstuff, where he was the managing partner, investment.

Kieron Murphy, chief revenue officer, commented: “We are pleased to welcome Dave into Active. Dave will not only enhance our UK Leadership Team, he’ll also propel our very talented Media Team and market offering to new heights. He arrives with a dynamic energy and extensive market expertise that we are eager to leverage within innovative solutions to our clients and partners. Dave’s remarkable experience in steering impactful commercial investments and strategies sets him apart but equally impressive are his exceptional skills in team development, collaboration, and leadership.”

“I’m delighted to see Dave join such a smart and progressive business,” Ruth Cartwright, managing director, commented. “With Dave on board, the focus for 2026 remains to deliver our core best in class, innovative commercial choices for clients and partners, plus extending further into digital, automation and AI opportunities. I’m looking forward to working with Dave and the team.”

Dave Carpenter added: “I’m excited to join Active International as Media Director, where I’ll be working with an incredible team to help brands unlock greater value and impact from their media investments. It’s a great time to be stepping into a role that blends innovation, scale, and performance – and I’m looking forward to the journey ahead.”

Cameron Swan, UK CEO, contributed: “It’s not often you get to on board so much proven talent in one month, with Dave joining our senior team alongside our new managing director, Ruth. We’re in a really strong position to accelerate, and our leaders will be a driving force. We have big ambitions across digital, technology and automation and these appointments allow us to set up 2026 as we envisioned.”