The “Stranger than Summer” event, held at City Central at the HAC’s garden marquee, is a highlight in the advertising, marketing, and media industry’s social calendar. This much-celebrated event offers a unique blend of entertainment, live music, and fantastic fairground rides, all infused with an otherworldly twist.

Beyond the fun and festivities, “Stranger than Summer” serves a greater purpose. By attending this event, industry professionals help raise much-needed funds for NABS, an organization dedicated to advancing the mental wellness of everyone working in advertising, marketing, and media.

With demand for NABS’ services rapidly rising, the support from events like this is crucial. The funds raised make a meaningful impact on the lives of individuals in the industry, ensuring they can access the support and resources they need.

We were delighted to support NABS again this year, helping to raise a massive £154,000.

Sue Todd, CEO at NABS said,

“Having Active International as one of our sponsors for Stranger than Summer enabled us to put on a brilliant party, while Active International were able to place their brand front of mind to our 875-strong audience. The end result was a fantastic evening that raised a wonderful £154,000 to advance our industry’s mental wellness.”