Ivan Pehar, Head of Canada Ad Sales at Spotify, is an accomplished strategic digital marketing professional with over 20 years’ experience in brand building, media innovation and technology for some of the world’s most respected brands.

In this conversation, Ivan reflects on the power of how digital audio has enabled a personalized storytelling experience. We learn how brands have found ways to integrate themselves into the storytelling experience.

Listen:

https://www.thewhatsnextpodcast.com/episode/ivanpehar