Ruth will join The Post-Cannes Playbook: Leadership & Brand Strategy, the closing Beach Stage session of the Brand Innovators Marketing Leadership Summit @ Cannes.

The session will take place on Thursday 25 June at 2:40pm on the Beach Stage.

Cannes is known for its ideas, energy and conversations that shape the direction of marketing. But once the festival ends, the question for leaders is more practical: which ideas are worth taking back into the business?

The panel will explore how senior leaders translate emerging thinking around brand, AI and consumer behaviour into decisions that shape teams, capabilities, culture and long-term brand direction.

“Cannes is full of ideas, but the real value comes from knowing what to do with them. I’m looking forward to joining this discussion and exploring how leaders can turn inspiration into practical decisions that shape brands, teams and growth.”

Ruth Cartwright, UK Managing Director, Active International UK

Ruth will join Marcela Melero, Chief Growth Marketing Officer at Dove, and Elizabeth Preis, Chief Marketing & Customer Officer at Victoria’s Secret, in a discussion moderated by Casey Hurbis, former Chief Marketing Officer of BetMGM and Rocket Mortgage.

For Active International, this is a conversation close to the work we do every day. We help brands think differently about value, investment and growth, giving them more ways to fund the activity that matters and keep moving in a fast-changing market.

Session details

The Post-Cannes Playbook: Leadership & Brand Strategy

Brand Innovators Marketing Leadership Summit @ Cannes

Thursday 25 June, 2:40pm

Beach Stage