Generated by All in One SEO Pro v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Active International Corporate Trade and Media Barter ## Sitemaps - [XML Sitemap](https://activeinternational.co.uk/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Insights](https://activeinternational.co.uk/insights/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Why we’re switching off for Global Wellness Weekend](https://activeinternational.co.uk/insights/news/why-were-switching-off-for-global-wellness-weekend/) - From Friday 7 to Monday 10 August, the Active International UK team will be offline for our Global Wellness Weekend. It is a chance to properly switch off, spend time with the people who matter to us and return feeling rested and recharged. More than one long weekend This weekend is part of a much - [From Cannes inspiration to business action: Ruth Cartwright on protecting bold creative work](https://activeinternational.co.uk/ruth-cartwright-cannes-lions-commercial-conditions/) - Ruth Cartwright joined senior marketing leaders on the Brand Innovators stage at Cannes Lions to discuss AI, changing consumer behaviour, brand expectations and the commercial conditions needed to protect the work that matters. Cannes is brilliant at celebrating bold ideas. But the real test often starts when marketers step off the plane. After a week - [Active celebrates Best Workplaces in Travel](https://activeinternational.co.uk/insights/news/active-celebrates-best-workplaces-in-travel/) - We’re celebrating Best Workplaces in Travel and the businesses building stronger teams through culture, recognition and partnership. - [Why bold creative work needs commercial confidence](https://activeinternational.co.uk/insights/news/why-bold-creative-work-needs-commercial-confidence/) - Ruth Cartwright explains why bold creative work needs commercial confidence, smarter funding routes and better conditions to survive budget pressure. - [What Cannes Lions 2026 told us about brave ideas and commercial confidence](https://activeinternational.co.uk/insights/news/what-cannes-lions-2026-told-us-about-brave-ideas-and-commercial-confidence/) - What Cannes Lions 2026 told us about brave ideas and commercial confidence - [From Cannes inspiration to business action: Ruth Cartwright joins Brand Innovators panel](https://activeinternational.co.uk/insights/news/from-cannes-inspiration-to-business-action-ruth-cartwright-joins-brand-innovators-panel/) - Ruth Cartwright, UK Managing Director at Active International UK, will speak at the Brand Innovators Marketing Leadership Summit @ Cannes this June. Ruth will join The Post-Cannes Playbook: Leadership & Brand Strategy, the closing Beach Stage session of the Brand Innovators Marketing Leadership Summit @ Cannes. The session will take place on Thursday 25 June - [Women Who Lead brings senior women together at The Ivy](https://activeinternational.co.uk/women-who-lead-senior-women-the-ivy/) - Active International and Avenir Network hosted Women Who Lead at The Ivy, bringing senior women together to discuss visibility, legacy and Future Reset®. - [Active supports WPP Media at Race for Life team](https://activeinternational.co.uk/insights/news/a/insights/news/active-supports-wpp-media-race-for-life/) - Active International supported WPP Media team at Battersea Park, helping bring people together for Cancer Research UK’s Race for Life. - [Ruth in The Media Leader for IWD](https://activeinternational.co.uk/insights/news/ruth-in-the-media-leader-for-iwd/) - Our Managing Director, Ruth Cartwright, has been featured in The Media Leader UK as part of its International Women’s Day series, spotlighting the women shaping and inspiring our industry. In her contribution, Ruth reflects on the power of advocacy, allyship, and collective momentum, as well as the brilliant women she has worked alongside throughout her career. “When we - [Supporting Childline](https://activeinternational.co.uk/insights/uncategorized/supporting-childline/) - Proud to support the Childline Ball, raising £533k to fund 12 days of vital support for young people. Thank you to all who made it such a meaningful night. - [Will Corporate Trade be a big opportunity for pitches in 2026 & beyond? We get the experts’ views](https://activeinternational.co.uk/insights/uncategorized/will-corporate-trade-be-a-big-opportunity-for-pitches-in-2026-beyond-we-get-the-experts-views/) - Is Corporate Trade set to reshape pitches in 2026? Experts share how it can unlock value, boost efficiency, and give agencies a commercial edge. - [The New Front Door of the Internet by Dom Blacklock](https://activeinternational.co.uk/insights/news/the-new-front-door-of-the-internet-by-dom-blacklock/) - The increased daily touchpoints that we all have in using supportive AI tools, and generative AI tools, via the ever evolving AI chatbots, is not new news. It’s commonplace and will now always be in our lives. Brands and marketing specialists are deep in thought (human thought for the time being…) in how this impacts - [Dave Newton at MAD//North: Northern Brands Setting the Pace](https://activeinternational.co.uk/insights/news/dave-newton-at-mad-north-northern-brands-setting-the-pace/) - MAD//North in Manchester was more than just an industry event — it was a vivid celebration of the creativity, commercial strength and bold thinking that define northern brands today. From standout sessions like Jet2holidays’ viral success story to Jonathan Warburton’s long-view approach to brand building, it was clear that the North isn’t following trends - - [Mark Zagger takes on the Creds Media Marathon for Suicide&Co](https://activeinternational.co.uk/insights/news/mark-zagger-takes-on-the-creds-media-marathon-for-suicideco/) - Mark Zagger takes on the Creds Media Marathon half marathon, raising money for Suicide&Co. Sponsor Mark and cheer him on. - [When Media Spend Grows Trees](https://activeinternational.co.uk/insights/success-stories/when-media-spend-grows-trees/) - Active International and OVO Energy When media spend grows trees How we helped OVO turn media investment into environmental action people could see. When OVO was founded, they set out to make energy fairer, greener and simpler. So when they moved their media buying to Goodstuff, they wanted their investment to reflect that commitment. They - [How Reach plc gets more from their media partnership](https://activeinternational.co.uk/insights/reachsupport/) - See how Active International helps Reach plc turn media value into practical business support, from travel and events to retail vouchers and goods. - [Bloom & Wild](https://activeinternational.co.uk/insights/success-stories/bloom-wild/) - "Bloom & Wild have been working with Active since 2017 when we were still transitioning from a seed to a venture-sized business. It was Active’s entrepreneurial spirit that drew us to the business, but the key for us was seeing how much value the company's creative solutions brought to its partners." - [Kia](https://activeinternational.co.uk/insights/success-stories/transforming-kias-value-delivery/) - From Incremental to Impactful: Transforming Kia's value delivery Background Active started working with Kia in 2019, having successfully secured the account following a competitive pitch against the incumbent. As part of the pitch, Active committed to delivering significant incremental media value to Kia, working alongside their marketing team. The Challenge To work alongside Kia’s agency - [Imperial London Hotels](https://activeinternational.co.uk/insights/success-stories/imperial-london-hotels/) - How we drove bookings and revenue to Imperial London Hotels The Challenge Active’s Business Services team is often the first choice for our media and client partners when planning corporate events, business travel, and staff accommodation. Based on high demand, Active proactively sourced hotels in the Bloomsbury area to meet partner needs, identifying Imperial London - [Celebrity Cruises  ](https://activeinternational.co.uk/insights/success-stories/celebrity-cruises/) - How Active International supported Celebrity Cruises’ media strategy to increase customer base. - [Ruth in SheCanCode for IWD](https://activeinternational.co.uk/insights/news/ruth-in-shecancode-for-iwd/) - In honour of International Women's Day and Women's History Month, SheCanCode has gathered powerful quotes from women across diverse backgrounds, ethnicities, and ages in the tech industry, including our managing director, Ruth Cartwright. “It’s important for me to share my knowledge, expertise and network with women, as we all face similar challenges and barriers. Having - [Ruth Cartwright in The Media Leader](https://activeinternational.co.uk/insights/news/ruth-cartwright-speaks-to-the-media-leader/) - The Media Leader featured an in-depth conversation with Ruth Cartwright, managing director, reflecting on her first 100+ days in the role and outlining her strategic vision for the business. In the interview, Ruth shares how Active is positioning Corporate Trade more centrally in client and agency conversations as brands seek smarter, more flexible ways to - [Dom Blacklock on AI ads](https://activeinternational.co.uk/insights/news/dom-carpenter-on-ai-ads/) - Ads are coming to ChatGPT, but what does that mean for the industry? Mediashotz asked adland experts for their take on OpenAI's move, covering opportunities, risks, and what brands need to know about advertising in AI platforms. Dom Blacklock, VP, International Digital Media, had this view: “The increasing everyday use of generative AI tools is - [Dave Carpenter, Media Director, reacts to Bellwether Report](https://activeinternational.co.uk/insights/news/dave-carpenter-media-director-reacts-to-bellwether-report/) - The IPA Bellwether Report is a quarterly survey that outlines companies’ marketing spend intentions and financial confidence, featuring data from around 300 marketing professionals at the nation's top companies, and it provides key indicators of the health of the economy. According to the IPA Bellwether Q4 2025 reading, total UK marketing budgets remained unchanged in the - [Media Fight Night’s 10th Anniversary: A Knockout Success](https://activeinternational.co.uk/insights/news/media-fight-nights-10th-anniversary-a-knockout-success/) - Media Fight Night has become one of the most anticipated events in the media industry — a night where media professionals step into the ring to raise funds and awareness for grassroots charities. The tenth edition of Media Fight Night on November 6th was nothing short of spectacular. The milestone event brought together a record - [Ruth Cartwright at the Future of Media](https://activeinternational.co.uk/insights/uncategorized/ruth-cartwright-at-the-future-of-media/) - The Future of Media event in London 2025 took place on November 4-5, gathering industry leaders to discuss key issues and innovations shaping the media landscape. Ruth, UK Managing Director at Active International, joined an exceptional group of industry leaders to address one of the most pressing challenges in global media: striking a balance between global consistency and local truth. Ruth, Ross Sergeant (global media director, - [Dave Carpenter joins as Media Director](https://activeinternational.co.uk/insights/news/dave-carpenter-joins-as-media-director/) - Dave Carpenter has been appointed as the Media Director, joining the leadership team alongside the new Managing Director, Ruth Cartwright. As part of his new role, Carpenter will focus on evolving and growing digital and automation capabilities across Active International, as the company continues to expand into new markets. Dave brings extensive experience from his - [Quizmasters of the Mediaverse takes Manchester!](https://activeinternational.co.uk/insights/news/quizmasters-of-the-mediaverse-takes-manchester/) - On October 22nd, the media industry of the north came together for Quizmasters of the Mediaverse for NSPCC and Childline Service. With Hollyoaks stars Anna Passey and Kieron Richardson, alongside Bryan Scott, leading the evening, the energy was inspiring. Thanks to the generosity and enthusiasm of everyone involved, we raised an amazing £17,000—enabling Childline to - [Cameron Swan at Future of Media Manchester](https://activeinternational.co.uk/insights/uncategorized/cameron-swan-at-future-of-media-manchester/) - The Future of Media Manchester gathers over 500 media leaders and future leaders to hear best practice in media, commercial leadership, and market opportunities in the North. Cameron Swan shared insights on “Supercharging the northern media market.” Cameron joined fellow industry leaders Pete Coates, managing director of Omnicom Media Group Newcastle, Kate Bradbury, deputy managing - [NABS Charity Event: A Night of Glamour and Generosity](https://activeinternational.co.uk/insights/news/nabs-charity-event-a-night-of-glamour-and-generosity/) - The NABS Fashion Show was a spectacular occasion that brought together media and advertising professionals for an unforgettable evening of style and philanthropy. Held at Manchester’s prestigious Grand Hall, the event raised funds for NABS, the mental wellness charity dedicated to supporting individuals in the media and advertising industry. As a proud sponsor, Active played - [Celebrating Our Recognition as One of the 2025 UK’s Best Workplaces in Advertising, Media & Marketing™](https://activeinternational.co.uk/insights/news/celebrating-our-recognition-as-one-of-the-2025-uks-best-workplaces-in-advertising-media-marketing/) - We are delighted to announce that we've been recognised as one of the 2025 UK’s Best Workplaces in Advertising, Media & Marketing™ by Great Place to Work® UK! This is a meaningful recognition of our ongoing commitment to the inclusive culture we’re building together, and an award we are delighted to have won for the - [Campaign Best Places to Work 2025](https://activeinternational.co.uk/insights/news/campaign-best-places-to-work-2025/) - We are delighted to share that our trade press has recognised us once again for being an outstanding workplace for the eighth year running. Campaign evaluates the best companies in the media, agency, adtech and marketing sectors based on their achievements in developing workplace culture and employee experience through leadership, communication, benefits, training, inclusive practices, - [Best Workplaces for Women](https://activeinternational.co.uk/insights/news/best-workplaces-for-women/) - We are delighted to announce that Active has earned a spot on the UK’s Best Workplaces for Women™ list, for the fourth year. Active has ranked within the top 30 among the 350 ranked organisations. The 2025 UK’s Best Workplaces for Women list is made up of employers whose people have told Great Place To - [Interview with travel expert Gail Kenny](https://activeinternational.co.uk/insights/news/interview-with-travel-expert-gail-kenny/) - Gail Kenny has more than 20 years’ experience in executive travel recruitment. In January 2020 she launched Best Workplaces in Travel, a people initiative that showcases and celebrates the best employers in the travel, tourism, and hospitality sector. Active has sponsored the awards for the past two years. We sat down with her to find - [Active supports Best Workplaces in Travel](https://activeinternational.co.uk/insights/news/active-supports-best-workplaces-in-travel/) - With a core commitment to workplace culture, and over 30 years’ experience bringing value to the biggest names in travel, from airlines and tour operators to hotel groups, Active International was delighted to support Best Workplaces in Travel again this year.​​​​​​​ Best Workplaces in Travel celebrates the travel companies that get it right with their - [Active supports NABS Walk & Talk](https://activeinternational.co.uk/insights/uncategorized/active-supports-nabs-walk-talk/) - Active is a proud supporter of NABS, promoting and assisting their work to advance mental wellness within the advertising and media industry. Walk & Talk for NABS is a special meet-up for adlanders, helping participants expand their network along a 13 km walking route in London, between Canary Wharf and St Katherine’s Dock, whilst raising - [Active awarded for Wellbeing](https://activeinternational.co.uk/insights/news/active-awarded-for-wellbeing/) - Active named one of the UK's Best Workplaces for Wellbeing™ 2025 Active is proud to announce that we have been named on the UK’s Best Workplaces for Wellbeing™. The Best Workplaces for Wellbeing list focuses on employees’ holistic experiences of wellbeing at work, including their work-life balance, sense of fulfilment, social support, job satisfaction, and - [NSPCC Childline Ultimate Sports Day: A Day of Fun, Competition, and Generosity](https://activeinternational.co.uk/insights/news/nspcc-childline-ultimate-sports-day-a-day-of-fun-competition-and-generosity/) - The Childline Ultimate Sports Day is more than just a day of fun and competition; it is a testament to the industry's unity with a shared goal. On Thursday, July 19th, 450 influential media figures from some of the biggest brands gathered together in London’s Regents Park, all aiming to raise £175,000 for the NSPCC’s - [Active supports NABS Stranger Than Summer](https://activeinternational.co.uk/insights/news/active-supports-nabs-stranger-than-summer/) - The "Stranger than Summer" event, held at City Central at the HAC's garden marquee, is a highlight in the advertising, marketing, and media industry's social calendar. This much-celebrated event offers a unique blend of entertainment, live music, and fantastic fairground rides, all infused with an otherworldly twist. Beyond the fun and festivities, "Stranger than Summer" - [Ruth Cartwright joins Active as MD](https://activeinternational.co.uk/insights/uncategorized/ruth-cartwright-joins-as-new-managing-director/) - Ruth Cartwright joins Active UK as MD; Cameron Swan named CEO, driving growth and digital innovation across corporate trade and media solutions. - [Funding media owner business costs](https://activeinternational.co.uk/insights/success-stories/how-we-funded-over-160m-of-business-costs-for-media-owners-in-2024/) - How we funded over £160m of business costs for media owners in 2024 The Background Active has trading relationships with leading media owners in the UK across TV, OOH, Radio, Digital, Cinema and Publishing. The Challenge To allow our media owners to pay for significant percentages of their business costs, such as tech, travel, fleet, - [Resource, value and capabilities: Corporate Trade supporting in-house digital teams](https://activeinternational.co.uk/insights/news/resource-value-and-capabilities-corporate-trade-supporting-in-house-digital-teams/) - By Dom Blacklock, VP International Digital Media, as originally featured in Marketing Procurement iQ Corporate Trade, or media barter, is a business solution that allows an advertiser to part-fund media with cash alternatives, like its own products, services, or assets. Corporate Trade is not a new concept – it’s been used for nearly 40 - [What Manchester does today.. | The Drum](https://activeinternational.co.uk/insights/news/im-from-down-under-i-believe-manchester-can-steal-londons-thunder-the-drum/) - By Cameron Swan, Managing Director, as originally featured in The Drum Gary Neville and I might have our sporting differences, but there’s something we firmly agree on. Namely, the great potential of the city of Manchester. When he quoted Disraeli on his Instagram last month, I found myself giving the post a like. He was - [Active International eyes growth outside of London with new North & Scotland head role ](https://activeinternational.co.uk/insights/news/active-international-eyes-growth-outside-of-london-with-new-north-scotland-head-role/) - Dave Newton joins Active as Head of Agency Partnerships – North & Scotland. Newton joins from 10 years at Future Plc where, based in Manchester. - [O2](https://activeinternational.co.uk/insights/testimonials/active-and-o2-enters-a-new-vertical/) - In today’s highly competitive mobile communication market, leading players have raced to develop service enhancing benefits to draw corporate clients away from their current providers. These enhancements are hugely beneficial for clients to better manage their contract spend and highlight areas which can be optimised. Active works to further improve the efficiency of contracting with - [Media Fight Night 2024](https://activeinternational.co.uk/insights/news/media-fight-night-2024/) - Active once again supports Media Fight Night. - [Jet2holidays](https://activeinternational.co.uk/insights/success-stories/jet2holidays/) - Jet2holidays is a package holiday provider and the largest tour operator in the UK, after overtaking TUI to the top spot in early 2023. - [Active at the Marketing Procurement iQ Conference](https://activeinternational.co.uk/insights/news/active-at-the-marketing-procurement-iq-conference/) - John Charlesworth and Alexandra Beeden joined The Marketing Procurement iQ Conference at London's Kia Oval, home of Surrey County Cricket Club. - [Campaign Best Places to Work 2024](https://activeinternational.co.uk/insights/news/campaign-best-places-to-work-2024/) - We’ve done it again! We are delighted to have been named one of Campaign UK's Best Places to Work 2024 for the seventh consecutive year, ranking us as one of the best employers in adland. - [Active named one of the UK's Best Workplaces for Women™ 2024](https://activeinternational.co.uk/insights/news/active-named-one-of-the-uks-best-workplaces-for-women-2024/) - Active is proud to announce that we have been ranked #52 in the list of 90 companies awarded in the small category in the UK’s Best Workplaces for Women™. - [Campaign's  'ever-present agencies'](https://activeinternational.co.uk/insights/news/campaign-best-places-to-work-active-consistently-makes-the-grade/) - Campaign has updated its readers that just seven businesses have successfully been named in the list every year since the list’s inception in 2019. Active International is one of those seven companies! - [Cameron Swan at the Media & Marketing Innovation BI Summit](https://activeinternational.co.uk/insights/news/cameron-swan-at-the-media-marketing-innovation-bi-summit/) - Cameron Swan at the Media & Marketing BI Summit uncovering how brands connect with audiences. - [Cameron Swan at The Future of Media London on ‘Making future-ready leaders’](https://activeinternational.co.uk/insights/news/cameron-swan-at-the-future-of-media-london-on-making-future-ready-leaders/) - Cameron discussed what makes a future-ready leader - [Active helps raise £28k for NABS at Manchester Fashion Show](https://activeinternational.co.uk/insights/news/active-helps-raise-28k-for-nabs-at-manchester-fashion-show/) - On Wednesday 25 September, Active’s agency team descended upon Manchester to attend what was dubbed, “the event of the season”. - [Active International recognised as one of the UK’s Best Workplaces in Advertising, Media & Marketing™!](https://activeinternational.co.uk/insights/news/active-international-recognised-as-one-of-the-uks-best-workplaces-in-advertising-media-marketing/) - The 2024 UK’s Best Workplaces in Advertising, Media & Marketing™ list was launched this morning by Great Place To Work® UK, recognising Active International UK among the list of organisations in the Small & Medium category. - [Best Workplaces in Travel](https://activeinternational.co.uk/insights/news/best-workplaces-in-travel/) - Active has a core commitment to workplace culture and over 30 years of experience bringing value to the biggest names in travel. That’s why it was our pleasure to support Best Workplaces in Travel. - [NABS Stranger than Summer](https://activeinternational.co.uk/insights/news/nabs-stranger-than-summer/) - Active has a core commitment to workplace culture and advancing mental wellness. We are dedicated to continuous improvement in these areas, and so we are proud NABS supporters. NABS is the advertising and media charity that provides services to improve well-being and help those in our industry thrive. - [Cameron Swan at Brand Innovators](https://activeinternational.co.uk/insights/news/cameron-swan-at-brand-innovators/) - On Tuesday, 30 April we were at Brand Innovators inaugural Future of Content and Media Innovation Summit, hosted by ITV, with an incredible lineup of speakers exploring the latest strategies and tools shaping our industry. - [Dom Blacklock at Brand Innovators](https://activeinternational.co.uk/insights/news/dom-blacklock-at-brand-innovators/) - On Wednesday, May 1 we were at Brand Innovators Future of Marketing & Digital Innovation BISummit hosted by VML at WPP’s Sea Containers HQ. - [Cameron Swan joins Dentsu panel, on 15 March 2024 ](https://activeinternational.co.uk/insights/news/cameron-swan-joins-dentsu-panel-on-15-march-2024/) - Our MD Cameron Swan joined Denstu and their gender network ONE for a panel event entitled 'Dare to Lead: Amplifying Your Voice in Industry,' discussing growing gravitas, networking, and visibility. - [A Night to Remember](https://activeinternational.co.uk/insights/news/a-night-to-remember/) - Triumph and Heart at Media Fight Night 2023 James Locke's Exhilarating Performance Media Fight Night 2023 was nothing short of spectacular, and the buzz is still in the air! It was a night where sportsmanship, excitement, and philanthropy merged into an unforgettable experience. We extend our heartiest congratulations to James Locke for an exceptional performance - [Celebrating Ecovadis](https://activeinternational.co.uk/insights/news/celebrating-ecovadis/) - For the second consecutive year, we have earned the prestigious Silver EcoVadis accreditation, but what Does This Mean for Us and Our Partners? Read more - [Unique challenges for Health & Beauty industry](https://activeinternational.co.uk/insights/articles/unique-challenges-for-health-beauty-industry/) - HELP YOUR BUSINESS RECOVER FASTER Like many sectors, Health and Beauty has its own unique challenges in the current climate. Whether offloading obsolete stock or using first-line product to fund business costs, the Corporate Trade / Media Barter model is a smart strategy to deliver financial flexibility to balance your business in the What’s Next - [Jane Putley joins Active](https://activeinternational.co.uk/insights/news/jane-putley-joins-active/) - Introducing our new Commercial Partnerships Director: Jane Putley. Jane comes a sales and trading background, having worked for Northern & Shell and DMG Media. - [Supporting the Türkiye-Syria Earthquake](https://activeinternational.co.uk/insights/news/supporting-the-turkiye-syria-earthquake/) - Active International recently donated to the Disaster Emergency Committee in response to the recent earthquake that devastated parts of Syria and Turkey. - [A Great Place to Work](https://activeinternational.co.uk/insights/news/a-great-place-to-work/) - We are pleased to announce that Active has been recognised as a Great Place To Work UK in 2023! This award is a testament to the contributions of our team - [Bella & Duke](https://activeinternational.co.uk/insights/success-stories/bella-duke/) - Active International began working with Bella & Duke in July 2021, extending their advertising reach and raising brand awareness in the UK market. - [Oops we did it again!](https://activeinternational.co.uk/insights/news/campaignbestworkplace2023/) - Guess what? We've done it again! We've won the Campaign Best Places to Work award for the sixth consecutive year! Woohoo! We're thrilled to have been recognized by our trade press for being an amazing workplace. It's a huge achievement for our team and means a lot to us as a business. It's not just - [Best Workplace for Wellbeing](https://activeinternational.co.uk/insights/news/bestworkplacewellbeing/) - Active International has been named one of the UK’s Best Workplaces for Wellbeing 2023 by Great Place to Work®, the global authority on workplace culture. - [Outlook on Automotive Advertising](https://activeinternational.co.uk/insights/articles/outlook-on-automotive-advertising/) - Car manufacturers should use a broad range of advertising to reach the widest audience and reach potential customers at different stages of the buying process. - [New Leadership Restructure](https://activeinternational.co.uk/insights/news/new-leadership-restructure/) - We are pleased to announce the promotion of Kieron Murphy to the Chief Revenue Officer role and Laura Learmouth to Media Director at Active International. - [Best Workplace for Wellbeing](https://activeinternational.co.uk/insights/news/uks-best-workplace-for-wellbeing/) - We have ranked among the UK's Best Workplaces™ for Wellbeing by Great Place to Work®, the global authority on workplace culture. - [Kia](https://activeinternational.co.uk/insights/testimonials/active-is-a-valued-business-partner-to-kia/) - By working seamlessly with our media agency, Active have been able to maximise the value delivered across nearly £5m in barterable media to date. - [Post Consumer Foods](https://activeinternational.co.uk/3148-2/) - Active’s inventory solution helped Post Foods recover write downs, reduce cost of sales, and improve overall profitability. - [Canadian Tire](https://activeinternational.co.uk/insights/success-stories/canadian-tire/) - “The Active team is wonderful to work with. They are always collaborative not only with us but with our AOR and in times of success and challenges..." - [Sammontana](https://activeinternational.co.uk/insights/success-stories/sammontana/) - Active has consistently succeeded in reselling our stock and have allowed us to keep the media plan unaltered and aligned to our business strategies - [Young's Seafood](https://activeinternational.co.uk/insights/success-stories/food-drink-youngs-seafood/) - Young's Seafood Frozen food specialist Young’s has been working with Active International to leverage their Corporate Trade expertise to provide savings for their media campaigns since 2005. Challenge: The client had excess inventory of frozen goods. They were facing a write down: they could choose to take the loss on the bottom line or - [JML](https://activeinternational.co.uk/insights/success-stories/jml/) - During our partnership with JML we have processed 15 stock deals enabling JML to purchase over £30m of media and corporate travel using their excess stock. - [Frasers Group](https://activeinternational.co.uk/frasersgroup/) - Active International has been a corporate trade partner to Frasers Group since 2020, having enjoyed a long and successful relationship with House of Fraser since pre-acquisition in 2008. - [What's Next with Eddy Edwards](https://activeinternational.co.uk/insights/podcast/whats-next-with-eddy-edwards/) - About Eddy Edwards Creative and strategist in the Branding, Design and Advertising industry. Eddy started his career back in 1993, working in graphic design, branding and packaging, evolving into account direction and client relations before forming the central London creative agency BEAR as owner/MD in 2000. Sold 50% share in 2016. Currently 'Head of - [What's Next with Adam Handling](https://activeinternational.co.uk/insights/podcast/whats-next-with-adam-handling/) - We speak to Michelin Star Chef Adam Handling about sustainability & food waste in the fine dining restaurant scene - [What's Next with Sarah Keith and Dan Hojnik](https://activeinternational.co.uk/insights/podcast/whats-next-with-sarah-keith-and-dan-hojnik/) - We welcome Sarah Keith and Dan Hojnik from Involved Media Australia. They sit with us to discuss new macro marketing and media trends in a post-pandemic world. - [What's Next with Angus McIntosh](https://activeinternational.co.uk/insights/podcast/whats-next-with-angus-mcintosh/) - We speak to Angus McIntosh about the world of procurement - [What's Next with Lianre Robinson](https://activeinternational.co.uk/insights/podcast/whats-next-with-lianre-robinson/) - We speak to Lianre Robinson, CEO of Codec AI - [Queen of the Ring](https://activeinternational.co.uk/insights/news/queen-of-the-ring/) - Our very own Laura "Double L" Learmouth is entering Media Fight Night 2022 - [Active Take to the Skies](https://activeinternational.co.uk/3590-2/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Best Workplace for Women](https://activeinternational.co.uk/insights/news/best-workplace-for-women/) - We are really pleased to announce that Active International has been selected as a UK's Best Workplaces™ for Women 2022 as part of the Great Place To Work programme. - [What's Next with Catherine de Lange](https://activeinternational.co.uk/insights/podcast/whats-next-with-catherine-de-lange/) - We welcome science journalist and author Catherine de Lange to the What's Next podcast, and she shares insight and top tips from her book Brain Power: Everything you Need to Know for a Healthy, Happy Brain. - [What's Next with Chris Stephenson](https://activeinternational.co.uk/insights/podcast/whats-next-with-chris-stephenson/) - Marketing automation works, but how effective is it? What is the future state of brands in Web 3.0? Where is the future of marketing heading? We speak to Chris Stephenson for his insights. - [What's Next with Andrew Baxter](https://activeinternational.co.uk/insights/podcast/whats-next-with-andrew-baxter/) - In our latest episode of The What's Next Podcast, we speak to Andrew Baxter. Regarded as one of Linkedin’s Top 40 Influencers in Australia, Andrew has dedicated his passion to helping companies unlock topline growth through sharp strategy and execution. In our conversation, we talk about consumer behavior changes during the pandemic, and how companies can adjust to future unforeseen circumstances. - [What's Next with Rishad Tobaccowala](https://activeinternational.co.uk/insights/podcast/whats-next-with-rishad-tobaccowala/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [What's Next with John Sass](https://activeinternational.co.uk/insights/podcast/whats-next-with-john-sass/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [What's Next with Erin Ewing](https://activeinternational.co.uk/insights/podcast/whats-next-with-erin-ewing/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [What's Next with Ivan Pehar](https://activeinternational.co.uk/insights/podcast/whats-next-with-ivan-pehar/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Campaign Best Place to Work 2022](https://activeinternational.co.uk/insights/news/campaign-best-place-to-work-2022/) - Today we celebrate 5 consecutive years of being recognised by Campaign Best Places To Work! This is 5 years of hard work from everyone in making Active UK a wonderful place to belong. - [Active Learns Self-Defence](https://activeinternational.co.uk/insights/news/active-learns-self-defence/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [IWD at Active](https://activeinternational.co.uk/iwd-at-active/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [What's Next with Andrea Sampson](https://activeinternational.co.uk/insights/podcast/whats-next-with-andrea-sampson/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [What's Next with Manal Siddiqui](https://activeinternational.co.uk/insights/podcast/whats-next-with-manal-siddiqui/) - What's Next for the internet? We talk metaverse, the decay of web 2.0, artificial intelligence, data ownership and more with Manal Siddiqui, CEO & Co-Founder of Transitional Forms. - [What's Next with Barry Alexander](https://activeinternational.co.uk/insights/podcast/whats-next-with-barry-alexander/) - We speak to Barry Alexander, VP of Brand Marketing at Knixwear, a Canadian underwear brand that is proudly "Redefining Intimates". - [What's Next with Duncan Stewart](https://activeinternational.co.uk/3350-2/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Active learns to Draw!](https://activeinternational.co.uk/insights/news/active-learns-to-draw/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [What's Next with Ron Tite](https://activeinternational.co.uk/insights/podcast/whats-next-with-ron-tite/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [How to Fund your Marketing Budget with Product](https://activeinternational.co.uk/insights/articles/how-to-fund-your-marketing-budget-with-product/) - At our virtual round table event, we invited senior marketing leaders from our UK clients, Bloom & Wild, Freixenet Copestick and Pret a Manger, to talk us through the lessons they have learnt from a turbulent 2020. SPEAKERS: Gary Taylor | Director of Acquisition Marketing - Bloom & Wild Lucy Auld | Head of Marketing - [Conversations With Clients: Celebrity Cruises](https://activeinternational.co.uk/insights/articles/conversations-with-clients-celebrity-cruises/) - Register for our webinar. We speak to Gerard Nolan from Celebrity Cruises on how they have navigated recent challenges facing the cruise & travel industry - [Helping Travel Businesses to Achieve More](https://activeinternational.co.uk/insights/articles/helping-travel-businesses-to-achieve-more/) - The Travel industry needs high occupancy rates for success. Advertising can be expensive without a ROI, working with Active can generate guaranteed ROI - [easyJet](https://activeinternational.co.uk/insights/testimonials/active-are-a-delight-to-work-with/) - We've worked with Active International for just over three years now. We barter our event costs in exchange for flights." - [Adam Handling Restaurant Group](https://activeinternational.co.uk/insights/success-stories/adam-handling-restaurant-group/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Stanfield’s](https://activeinternational.co.uk/insights/testimonials/stanfields-multi-year-media-buying-relationship-with-actives-continues-to-grow/) - “We’re pleased with the relationship with Active International. What started out as a creative solution to an inventory problem has grown into a multi-year media buying relationship. The Active team has added value to our media buys and to our business” PETER PORTEOUS SVP Sales & Marketing – Stanfield’s - [Henkel](https://activeinternational.co.uk/insights/testimonials/active-opens-new-doors-for-henkel-with-a-new-found-value-to-their-products/) - “The Active team provided a unique opportunity for our business to manage excess stock while providing a value outside of traditional sales. In an aggressive promotional environment, it allowed us to continue long term brand support via the trade credit offer whilst also countering a challenging stock problem and opening the door for a new - [Werner & Mertz](https://activeinternational.co.uk/insights/testimonials/active-and-werner-mertzs-successful-16-year-relationship/) - “Werner & Mertz has been working very successfully with Active International since 2003 and has implemented a major range of corporate trade solutions over the past 16 years. For about five years, we and our partner have also been active in strategically relevant international markets.” BENT MELZER Head of International Marketing Consumer - Werner & - [Sharp Electronics](https://activeinternational.co.uk/insights/testimonials/active-works-with-sharp-electronics-as-an-extended-part-of-the-team/) - “For the past five years I’ve worked with Active’s Retail Marketing team for sourcing and procuring retail fixtures supporting Sharp AQUOS LED TVs as well as our appliance products. Active has been a great partner. They’ve introduced us to some best-in-class suppliers and the fact that we’ve been able to apply trade has allowed Sharp - [We are GPTW Certified!](https://activeinternational.co.uk/insights/news/greatplacetowork/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Magnify Media](https://activeinternational.co.uk/insights/testimonials/magnify-media-delighted-with-active-innovative-approaches/) - “Magnify media is proud to work in partnership with Active International and are delighted with their innovative approach to meet with their ever-growing portfolio. Their willingness to be flexible and transparent with client liaising has resulted in sales and a previously untapped new customer base for Magnify Media. The relationship continues to grow, develop and - [Perrigo](https://activeinternational.co.uk/insights/testimonials/active-provides-perrigo-with-a-multi-faceted-solutions/) - “Active International works with Perrigo since 2015 providing us with solutions for the management of our unsold inventories. On the one hand, Active has allowed us to restore the value of our inventories in books by paying us for them up to 3 times the liquidation value that we would obtain if we sold them - [Kraft Heinz](https://activeinternational.co.uk/insights/testimonials/active-develops-a-profitable-sales-model-for-kraft-heinz/) - "The team at Active really took the time to understand our business and worked to develop a sales model that would increase profit as well as streamline our internal processes. Their level of dedication and professionalism, and of course the results to our business, mean that I have no hesitation in recommending Active International.” Tiernan - [Dreams](https://activeinternational.co.uk/insights/testimonials/actives-partnership-with-dreams-continues-to-drive-media-value/) - “I have been working with Active International for over 6 years most recently in my role as CMO of Dreams and previously at Domino’s Pizza and House of Fraser. Partnering with Active has proven to be an effective way of driving value for my business either by incrementing the marketing budget or generating additional sales - [What's Next with Gillian McMichael](https://activeinternational.co.uk/insights/podcast/whats-next-with-gillian-mcmichael/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [What's Next with Naren Patel](https://activeinternational.co.uk/insights/podcast/whats-next-with-naren-patel/) - We look at what's next for Diversity within the media industry. We speak to Naren Patel, founder of Media For All on this episode of The What's Next Podcast - [Active's Dancing Queens](https://activeinternational.co.uk/insights/news/actives-dancing-queens/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Active Wins Again!](https://activeinternational.co.uk/insights/news/active-wins-again/) - This phenomenal achievement is a real tribute to the contributions that everyone at Active makes to our workplace culture. We ranked 14th (out of the total of 79 companies awarded) an improvement of 30 places from our position last year. Mark Chippendale, MD commented “We are hugely proud to have risen up the list of - [Active Fourth Win!](https://activeinternational.co.uk/insights/news/campaign-awards-active-fourth-win-for-best-places-to-work/) - Active International win Campaign Best Place to Work award for the fourth consecutive year - [Celebrating Caren](https://activeinternational.co.uk/insights/news/celebrating-caren/) - On 27th March 2000, Caren Nicholls joined Active International. 20 years later we want to acknowledge, celebrate and thank Caren for the fantastic contribution she has made to everyone and the business. During this almost surreal situation the world is currently finding itself in, we are making time to socialise and support each other. - [Introducing Active's new Vice President of Programmatic](https://activeinternational.co.uk/insights/news/introducing-actives-new-vice-president-of-programmatic/) - Active International is pleased to announce the appointment of Dom Blacklock to the position of Vice President Programmatic. - [Launching our new podcast series What's Next](https://activeinternational.co.uk/insights/news/launching-our-new-podcast-series-whats-next/) - THE 'WHAT'S NEXT' PODCAST Launching officially on 26th January, Karim Kanji from the Candian Active International office will be hosting and interviewing guests from around the world for their perspectives on the future of marketing and advertising. WHAT IS THIS PODCAST ABOUT? We all need to be thinking about and preparing for What’s - [The Intrepid 8 and the Grate Descent](https://activeinternational.co.uk/insights/news/the-intrepid-8-and-the-grate-descent/) - Later this year, the bravest employees of Active will be going where no Active employee has been before... ...they will be descending one of the tallest skyscrapers in London, the iconic 'cheesegrater' with only thin abseil ropes to keep them safe! Kieron, Alex, Mark, Georgia, James, Lydia, Emily and Perry are braving the dizzying heights - [Celebrating Diversity with Food](https://activeinternational.co.uk/insights/news/celebrating-diversity-with-a-live-cook-along/) - We partnered with the China National Tourist Office London and marketing consultant specialists Make it China to help organise an event that would bring our international offices together for a virtual "Cook Along" over a fun Zoom call. Our colleagues from Canada, Mexico, France and the UK came together to learn how to - [Active partners with Evening Standard](https://activeinternational.co.uk/insights/news/active-partners-with-evening-standard-to-support-local-charity/) - Active International partners with The Evening Standard, to deliver advertising pieces for Demelza Hospice Care for Children. - [Cameron Swan joins UK as Managing Director](https://activeinternational.co.uk/insights/news/introducing-actives-new-uk-managing-director-cameron-swan/) - We have announced the appointment of Cameron Swan as Managing Director of Active International UK. - [Dean Wilson joins Bloom Exchange](https://activeinternational.co.uk/insights/news/dean-wilson-joins-bloom-exchange/) - We are proud to announce our CEO Dean Wilson has been accepted on the Bloom UK Exchange. - [Financial Planning and Analysis](https://activeinternational.co.uk/insights/news/financial-planning-and-analysis/) - An Interview with Lana Ilchenko, Senior Vice President of Global Financial Planning and Analysis EDITORS’ NOTE Lana Ilchenko joined Active International in 2003 as part of the media team. In 2005, she moved to the finance department where she had a variety of roles until eventually becoming Head of U.K. Finance. She completed industry training to - [Federópticos](https://activeinternational.co.uk/insights/testimonials/federopticos-continues-to-optimise-their-media-investments-with-active/) - “At Federópticos we have been working according to the principles that inspired the foundation of the Group for more than 25 years: a high level of qualification, innovation as a complement to professionalism and providing confidence to our clients. One of the keys to success is to consider our key suppliers as "partners" in the - [What's Next with Patricia Moser](https://activeinternational.co.uk/insights/podcast/whats-next-with-patricia-moser/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [What's Next with Liz Jones & Daren Rubins](https://activeinternational.co.uk/insights/articles/podcast/whats-next-with-liz-jones-daren-rubins/) - What are businesses looking for when hiring C-Suite executives has this changed since the global pandemic has affected the traditional working models? - [What's Next with Sonia Carreno](https://activeinternational.co.uk/insights/articles/podcast/whats-next-with-sonia-carreno/) - We speak to Sonia Carreno, President of IAB Canada on Active's What's Next podcast about the cookieless future and what that will mean for advertisers. - [What's Next with Matteo Rizzi](https://activeinternational.co.uk/insights/articles/whats-next-with-matteo-rizzi/) - Karim speaks to Matteo Rizzi, Matteo talks about the benefits of hiring talent with entrepreneurial spirit and what executives do to nurture in-house talent. - [What's Next with Jane Ractliffe](https://activeinternational.co.uk/insights/articles/whats-next-with-jane-ractliffe-co-founder-and-md-of-standard-media-index/) - In the first interview for the 'What's Next podcast, Karim speaks to Jane Ractliffe, Co-Founder and MD of Standard Media Index. - [What's Next with Paul Skinner](https://activeinternational.co.uk/insights/articles/whats-next-with-paul-skinner-founder-of-marketing-kind-agency-of-the-future/) - Paul shares his thoughts on how marketing can play a more positive role in the world and how marketers have the essential qualities and skills to contribute to societal change. - [What's Next with Professor Dr. Jonathan A.J Wilson](https://activeinternational.co.uk/insights/articles/whats-next-with-professor-dr-jonathan-a-j-wilson/) - "Avoid tokenism, hire experts!" We speak to Prof.Dr Jon Wilson on how businesses should avoid tokenism in advertising & company culture. - [What's Next with Duncan Stewart](https://activeinternational.co.uk/insights/articles/whats-next-with-duncan-stewart/) - This week's podcast features quickfire insights into the 'TMT Predictions 2021' - [What's Next with Carl Honoré](https://activeinternational.co.uk/insights/articles/whats-next-with-carl-honore/) - We have a quick chat with Carl Honoré about slowing down! Carl is the voice of the Slow Movement. "In a world addicted to speed, slowness is a superpower!" - [What's Next with Tina Fegent](https://activeinternational.co.uk/insights/articles/whats-next-with-tina-fegent-marketing-procurement-specialist/) - Tina Fegent gives her insight into how Marketing Procurement has grown, evolved and where it is headed. - [What's Next with Steve Dennis](https://activeinternational.co.uk/insights/articles/whats-next-with-steve-dennis/) - What's Next with Steve Dennis We speak to Steve Dennis, author of 'Remarkable Retail How to Win & Keep Customers in the Age of Disruption'. Steve gives us an overview of the retail industry; the impacts of shopping mall oversupply, lack of diversified shopping experiences and the evolution of e-commerce. Steve also takes us - [What's Next with Dan Bates](https://activeinternational.co.uk/insights/articles/whats-next-with-dan-bates-ceo-founder-of-rebel-energy/) - We speak to Dan Bates, Founder and CEO of Rebel Energy about launching a new breed of energy supplier in the UK. - [What's Next with Abba Newbery | CMO | Habito](https://activeinternational.co.uk/insights/articles/whats-next-with-abba-newbery-cmo-habito/) - "The UK mortgage industry is archaic, and broken when we consider how people are now living their lives" Abba Newbery CMO of Habito tells us how they are breaking the mold - [What's Next with Adrian Montgomery](https://activeinternational.co.uk/insights/articles/whats-next-with-adrian-montgomery/) - We talk with Adrian Montgomery, CEO of Enthusiast Gaming, about the meteoric rise of the e-sports and gaming industry and why its a vital space for advertisers/marketers. - [What's Next with Zoe Howorth](https://activeinternational.co.uk/insights/articles/whats-next-with-zoe-howorth/) - What's Next with Zoe Howorth We talk to WACL member Zoe Howorth (Women in Advertising and Communication Leadership) on a range of topics from Olympic advertising for brands, leaning on her experiences as Marketing Director for Coca Cola UK . To 'Meat Free Mondays', an initiative, which has encouraged millions to reduce their meat - [What's Next with Kevin Edwards](https://activeinternational.co.uk/insights/articles/whats-next-with-kevin-edwards-ceo-skip-the-dishes/) - We enjoyed speaking to the CEO of one of the most fascinating brands of the past year: Kevin Edwards at Just Eat Takeaway. - [What's Next with Brian Gallagher](https://activeinternational.co.uk/insights/articles/whats-next-with-brian-gallagher/) - What's Next with Brian Gallagher In this episode, we speak to Brian Gallagher, who shared his insight as the Chief of Sales at Australian Media Owner SCA on the changing media landscape and how the pandemic has helped shine a light on localism. SME businesses were the first to feel the pain of the - [What's Next with Robert Jacobi](https://activeinternational.co.uk/insights/articles/whats-next-with-robert-jacobi/) - We spoke to Robert Jacobi of The Nunatak Group about the digitalization shift accelerated by the pandemic and the key recipes needed for companies to innovate. - [Global Growth](https://activeinternational.co.uk/insights/news/global-growth/) - An Interview with Dean Wilson, Chief Executive Officer, International Division, Active International EDITORS’ NOTE Dean Wilson joined Active International in 2002 and in 2016 became Chief Executive Officer of the International Division. He has worked in the media industry since graduating from Leeds University in 1994. Prior to joining Active International, he held various commercial - [In Uncertain Times, Marketing and Supply Chain Team Up to Achieve More](https://activeinternational.co.uk/insights/articles/in-uncertain-times-marketing-and-supply-chain-team-up-to-achieve-more/) - October 14, 2020 The ongoing pandemic has reshaped the way business leaders perceive disruption. Writers, academics and various publications have frequently described business disruption linked to transformational technology and start-up competition. This year, nature gave us a not-so-friendly reminder that threats can come from anywhere. What may seem to be the least likely to happen, - [Changing routes to market for the Fashion industry](https://activeinternational.co.uk/insights/articles/changing-routes-to-market-for-the-fashion-industry/) - Whether its out-of-season stock, changing routes to market or failing business models; Fashion Retail has been under siege. To help get Fashion Retail businesses back on their feet we have studied the key issues the industry has been facing in recent weeks. We want to share how Active International's Corporate Trade / Media Barter solution - [Leveraging new purchasing behaviours in the Consumer Electronics industry](https://activeinternational.co.uk/insights/articles/leveraging-new-purchasing-behaviours-in-the-consumer-electronics-industry/) - Active International, offers financial solutions to businesses with underperforming assets utilising the Corporate Trade / Media Barter model – an agile & bespoke business option in the current environment. These are just a few of the ways where we can enable you to use what you have, to pay for what you need, helping you - [5 Ways Active Helps The Food & Drink Industry](https://activeinternational.co.uk/insights/articles/5-ways-active-helps-the-food-drink-industry/) - Due to the Covid-19 pandemic there are many challenges affecting businesses across all sectors. In the last few weeks we have been proactively working with our clients to identify pain-points and establish where we are able to offer solutions. We want to share these conversations with businesses in similar situations; demonstrating where Active’s Corporate Trade - [Corporate trade: Paying for services with goods](https://activeinternational.co.uk/insights/articles/corporate-trade-paying-for-services-with-goods/) - Active International's Financial Director Anthony Woolley discusses how corporate trade allows firms to pay for services in their own product . The article gives unique insight into how corporate trading can bring companies together for the mutual benefit of all parties. Read the full article below from FinancialDirector.co.uk and more information on Corporate Trade can be found in our whitepaper. - [Trading Spaces - How Corporate Trade can help your Travel & Hospitality Business](https://activeinternational.co.uk/insights/articles/trading-spaces-how-corporate-trade-can-help-your-travel-hospitality-business/) - The similarities between Travel and Media industries The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable. The demand dynamics for both industries are the same. When demand is high, both industries wish - [As Seen on TV](https://activeinternational.co.uk/insights/news/as-seen-on-tv/) - We are proud to announce and present our very own TV advertisement. At Active, we are always telling our clients that TV advertising is fantastic at delivering transformative effects for advertisers and their brands, so we thought we should lead by example and give it a go! Working in collaboration with our partners at Sky - [Complex Transactions](https://activeinternational.co.uk/insights/news/complex-transactions/) - An Interview with Dennis Quinn, Executive Vice President, Chief Media and Digital Enterprise Officer, Active International EDITORS’ NOTE Dennis Quinn has more than two decades of experience running traditional media and digital businesses. Prior to joining Active in 2010, he was President, Sales and Marketing for Channel M and previously Executive Vice President, Business Development - [Active International Spain announces acquisition of The Digital Gate Media Agency](https://activeinternational.co.uk/insights/news/active-international-spain-announces-acquisition-of-the-digital-gate-media-agency/) - Active International have announced the successful acquisition of The Digital Gate media consultancy today. The acquisition of The Digital Gate by Active International will bring the agency into a global network of more than 500 employees operating in 14 countries. Active International is headquartered in New York, USA and is the world leader within the - [ANA AFM 2017: Achieve More in the What's Next Economy](https://activeinternational.co.uk/insights/videos/ana-afm-2017-achieve-more-in-the-whats-next-economy/) - The volatile, shape-shifting business environment—fueled by accelerating change in technology and consumer behavior. As a result of this economy, boundaries are disappearing. Companies are no longer content, or able, to stay in their swim lanes. - [The Media Purchasing Process](https://activeinternational.co.uk/insights/videos/the-media-purchasing-process/) - Aligning with client goals and forecasting future needs. - [Active provides sustainable commercial solutions](https://activeinternational.co.uk/insights/videos/active-provides-sustainable-commercial-solutions-2/) - "We have worked with Active for over a decade. Throughout that time they have been able to work seamlessly within our existing remarketing structure as well as allowing Young’s to pay part cash part trade in facilitating over £10m of barterable media. By paying us in a multiple of Trade Credits for our excess stock - [Active and O2 Enters a new vertical](https://activeinternational.co.uk/insights/videos/active-and-o2-enters-a-new-vertical-2/) - “We have worked with Active as a valued partner for over 7 years, over this period they have helped O2 to gain over £10m of new business contracts from a number of our key corporate targets by allowing them to part fund the cost of working with us in product, I look forward to working - [How Companies Benefit](https://activeinternational.co.uk/insights/videos/how-companies-benefit/) - Driving efficiencies, generating cost savings, improving business performance and providing value to underperforming assets. - [Active's partnership with Dreams continues to drive media value.](https://activeinternational.co.uk/insights/videos/actives-partnership-with-dreams-continues-to-drive-media-value-2/) - “I have been working with Active International for over 6 years most recently in my role as CMO of Dreams and previously at Domino’s Pizza and House of Fraser. Partnering with Active has proven to be an effective way of driving value for my business either by incrementing the marketing budget or generating additional sales - [Power Your Advertising](https://activeinternational.co.uk/insights/videos/power-your-advertising/) - POWER YOUR ADVERTISINGWorking with Active International enables you to fund your advertising using your company's own products, assets or even services. We have over 30 years of experience bringing value and connecting businesses all over the globe, helping many brands scale up into household names. Want to achieve more with your marketing spend? Contact Active - [Client Testimonial: Bloom & Wild](https://activeinternational.co.uk/insights/videos/client-testimonial-bloom-wild/) - [Turbulent Times: What happens if Brands stop Advertising](https://activeinternational.co.uk/insights/articles/turbulent-times-what-happens-if-brands-stop-advertising/) - 5 reasons brands should continue advertising during a downturn Amidst the COVID-19 pandemic, global markets are in turmoil and warnings of an imminent recession are spreading. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. - [Helping Companies Achieve More](https://activeinternational.co.uk/insights/news/helping-companies-achieve-more/) - An Interview with Bill Georges, Global Chief Operating Officer, Active International EDITORS’ NOTE Bill Georges joined Active in 2007, bringing more than 20 years of marketing, advertising, and sales leadership experience to the company. He was previously Senior Vice President, Advertising and Affiliate Sales for Comcast Networks and Senior Vice President at Liberty Media, spending - [Global Solutions](https://activeinternational.co.uk/insights/news/global-solutions/) - An Interview with Dean Wilson, Chief Executive Officer, International Division, Active International EDITORS’ NOTE Dean Wilson joined Active International in 2002 and in 2016 became Chief Executive Officer of the International Division. He has worked in the media industry since graduating from Leeds University in 1994. Prior to joining Active International, he held various commercial - [Multifaceted Financial Solutions](https://activeinternational.co.uk/insights/news/multifaceted-financial-solutions/) - An Interview with Bill Georges, Global Chief Operating Officer, Active International EDITORS’ NOTE Bill Georges joined Active in 2007, bringing more than 20 years of marketing, advertising, and sales leadership experience to the company. He was previously Senior Vice President, Advertising and Affiliate Sales for Comcast Networks and Senior Vice President at Liberty Media, spending 10-plus - [Achieving More Through Corporate Trade](https://activeinternational.co.uk/insights/news/achieving-more-through-corporate-trade/) - An Interview with Elizabeth Topazio, President, Active Travel, Active International EDITOR'S NOTE Elizabeth Topazio is President and Chief Legal Officer of Active Travel. She has more than 25 years of experience structuring corporate trading transactions with travel suppliers (hotels, airlines, rental car companies, and cruise lines) and corporate travel purchasers so that each may achieve - [International Capabilities](https://activeinternational.co.uk/insights/news/international-capabilities/) - An Interview with Gemma Atkinson, Chief Operating Officer, International Division EDITORS’ NOTE Gemma Atkinson joined Active International in 2011 as Head of Business Development, where she developed and implemented sales strategies for advertisers and media agencies. Since June 2018, Atkinson has been International COO and is responsible for helping to set strategy and develop long-term partnerships. - [Operational Excellence](https://activeinternational.co.uk/insights/news/operational-excellence/) - An Interview with Liz Margolis, Executive Vice President, Corporate Operations and Planning EDITORS’ NOTE Liz Margolis is responsible for leading operational activities for Active’s U.S. Operation. She joined Active in 1992 as a media assistant and has advanced into positions with increased responsibility, including Media Coordinator, Buyer, Account Director, Systems & Operations Manager, and Associate Director - [Legal Expertise](https://activeinternational.co.uk/insights/news/legal-expertise/) - An Interview with Dayna Frank, General Counsel EDITOR’S NOTE Dayna Frank is General Counsel for Active International and provides legal counsel and support to Active’s global offices, including contract negotiation, litigation, subsidiary creation, new product launches, and policies and procedures. She also serves as Secretary to Active. She joined the company in 1996. Frank earned her - [Creating Leverage](https://activeinternational.co.uk/insights/news/creating-leverage/) - An Interview with Melissa Keller, Executive Vice President, National Media EDITORS’ NOTE Melissa Keller assumed her current post in May 2016. Prior to this, she was Executive Vice President-Channel Investments for Havas Media from July 2007. COMPANY BRIEF With 35 years of experience, Active International (activeinternational.com) is a global financial solutions company that drives performance and - [Agency Partnerships](https://activeinternational.co.uk/insights/news/agency-partnerships/) - An Interview with Bethany Harris, Executive Vice President, Strategic Partnerships EDITORS’ NOTE Bethany Harris joined Active in 2009 and has overseen Active’s business development operations strategies, as well as revenue analytics across the products offered to clients through Active’s trading model. In this role she liaises sales, client services, agency relationships, Active’s various product units and - [Travel Solutions](https://activeinternational.co.uk/insights/news/travel-solutions/) - An Interview with Elizabeth A. Topazio, President and Chief Legal Officer, Active Travel EDITORS’ NOTE Elizabeth A. Topazio is President and Chief Legal Officer of Active Travel, a division of Active International. She has more than 25 years of business and legal experience negotiating and structuring corporate trading transactions. Prior to joining Active in 1994, she ## Pages - [Home](https://activeinternational.co.uk/) - Active International helps brands, agencies and media owners unlock value, fund growth differently, reduce risk and deliver smarter marketing outcomes. - [Contact us](https://activeinternational.co.uk/contact-us/) - Contact us to find out how to reduce excess inventory & liquidate assets. Our consultative approach, which is free if conflict of interest, drives performance for leading brands. - [Corporate Social Responsibility](https://activeinternational.co.uk/about-us/corporate-social-responsibility/) - As a global leader in Corporate Trade, we deliver the results that allow you to continue to innovate while you operate. Your underperforming assets represent opportunities, not liabilities. - [About](https://activeinternational.co.uk/about/) - Learn how Active helps brands, agencies and media owners unlock value, remove barriers and grow smarter through Corporate Trade. - [Who We Help](https://activeinternational.co.uk/who-we-help/) - Learn more about Active International and how we help brands, agencies and media owners unlock value, reduce barriers and fund growth differently. - [Media Owners](https://activeinternational.co.uk/who-we-help/media-owners/) - We help Media Owners create incremental demand, protect media value and unlock business cost support. - [Agencies](https://activeinternational.co.uk/who-we-help/agencies/) - Active International helps clients pay differently, unlock value in their business and fund media, content, digital and growth. - [Brands](https://activeinternational.co.uk/who-we-help/brands/) - Corporate Trade for brands helps you unlock value in your business to fund media, content, digital, travel and wider growth. - [Corporate Trade](https://activeinternational.co.uk/corporate-trade/) - Learn more about Active and how we help brands, agencies and media owners unlock value, reduce barriers and fund growth differently through Corporate Trade - [Our Capabilities](https://activeinternational.co.uk/capabilities/) - Learn more about Active International and how we help brands, agencies and media owners unlock value, reduce barriers and fund growth differently. - [Careers](https://activeinternational.co.uk/careers/) - Join Active International. We believe that good ideas can come from anywhere and having diverse talent is crucial for our success. See our current roles - [Sexual Harassment Prevention](https://activeinternational.co.uk/sexual-harassment-prevention/) - Learn more about Active International and how we help brands, agencies and media owners unlock value, reduce barriers and fund growth differently. - [Cookie Declaration](https://activeinternational.co.uk/cookie-declaration/) - Learn more about Active International and how we help brands, agencies and media owners unlock value, reduce barriers and fund growth differently. - [Modern Slavery Declaration](https://activeinternational.co.uk/modern-slavery-declaration/) - Please click here to see our Modern Slavery Declaration: - [Terms & Conditions](https://activeinternational.co.uk/terms-conditions/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Success Stories](https://activeinternational.co.uk/success-stories/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Site Map](https://activeinternational.co.uk/site-map/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Our Partners](https://activeinternational.co.uk/about-us/global-partners-alliances/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [News and insights](https://activeinternational.co.uk/news-and-insights/) - Learn more about Active International and how we help brands, agencies and media owners unlock value, reduce barriers and fund growth differently. - [Industries](https://activeinternational.co.uk/industries/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Active wellness](https://activeinternational.co.uk/active-wellness/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Active Team](https://activeinternational.co.uk/about-us/uk-team/) - At Active, our people are our greatest asset. The integrity, expertise, and passion of people are the foundation to everything we do. - [Accreditations](https://activeinternational.co.uk/about-us/accreditations/) - As a global leader in Corporate Trade, we deliver the results that allow you to continue to innovate while you operate. Your underperforming assets represent opportunities, not liabilities. - [Privacy Policy](https://activeinternational.co.uk/privacy-policy/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. ## Solutions - [Corporate Trade](https://activeinternational.co.uk/corporate-trade/) - Corporate Trade is a transaction exchanging excess or underutilised inventory, products or services of a company for advertising instead of paying with cash. - [Travel & Hospitality Solutions](https://activeinternational.co.uk/solutions/travel-hospitality-solutions/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Programmatic Solutions](https://activeinternational.co.uk/solutions/programmatic-solutions/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Media Solutions](https://activeinternational.co.uk/solutions/media-solutions/) - Boost your purchasing power with Active International. Get Media, Marketing, and Travel through our corporate trade services. Learn more about business to business trade. - [Asset Solutions](https://activeinternational.co.uk/solutions/asset-solutions/) - Optimize Your Assets. Fuel Your Growth. Our experts work with you to maximize your asset value and achieve your strategic objectives. ## Board of Directors - [Alan Cummings](https://activeinternational.co.uk/board_of_directors/alan-cummings/) - [Ken Cole](https://activeinternational.co.uk/board_of_directors/ken-cole/) - [Christian Kirschbaum](https://activeinternational.co.uk/board_of_directors/debbie-richman/) - [Michele Vinci](https://activeinternational.co.uk/board_of_directors/victor-herrero/) - [Darren Riley](https://activeinternational.co.uk/board_of_directors/edward-erhardt/) ## Industries - [Retail](https://activeinternational.co.uk/industries/retail/) - [Telecommunications](https://activeinternational.co.uk/industries/telecommunications/) - [Restaurants](https://activeinternational.co.uk/industries/restaurants/) - [FMCG](https://activeinternational.co.uk/industries/fmcg/) - [Automotive](https://activeinternational.co.uk/industries/automotive/) - [Financial Services](https://activeinternational.co.uk/industries/innovation-in-financial-services/) - [Travel & Hospitality](https://activeinternational.co.uk/industries/travel-hospitality/) ## Partners - [Alliance of Independent Agencies](https://activeinternational.co.uk/partners/broadbeam-media/) - [AlmondNet Group](https://activeinternational.co.uk/partners/involved-media/) - [IntentIQ](https://activeinternational.co.uk/partners/dawn/) - [Datonics](https://activeinternational.co.uk/partners/the-ad-learning-exchange/) - [Hilco Trading](https://activeinternational.co.uk/partners/association-of-national-advertisers-ana/) ## Our Team - [Nan Whittingham](https://activeinternational.co.uk/our_team/nan-whittingham/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Leah Greenaway](https://activeinternational.co.uk/our_team/leah-greenaway/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Hayley Bowyer](https://activeinternational.co.uk/our_team/hayley-bowyer/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Stephen Coe](https://activeinternational.co.uk/our_team/stephen-coe/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Dave Zandvliet](https://activeinternational.co.uk/our_team/5820/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Cameron Swan](https://activeinternational.co.uk/our_team/cameron-swan/) - Cameron Swan is the Managing Director of Active International UK - [Pauline Bernfeld](https://activeinternational.co.uk/our_team/pauline-bernfeld/) - Meet Pauline Bernfeld, SVP Global Marketing at AMS, helping make marketing clearer, sharper and more useful across Active’s international markets. - [Laura Cashin](https://activeinternational.co.uk/our_team/laura-cashin/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Sarangan Balasundram](https://activeinternational.co.uk/our_team/sarangan-balasundram/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Dom Blacklock](https://activeinternational.co.uk/our_team/dom-blacklock/) - Sitting in the International Division Team, Dom is our VP of Programmatic. - [Lisa Langford](https://activeinternational.co.uk/our_team/lisa-langford/) - Our Head of Agency Relations, Lisa, has deep experience working as a strategic planner on the agency and client sides of the media business. - [Lisa Lyte](https://activeinternational.co.uk/our_team/lisa-lyte/) - Lisa is at her best supporting the Exec Team and ensuring everything runs smoothly behind the scenes. - [Laura Dawson](https://activeinternational.co.uk/our_team/laura-dawson/) - Laura leads the Media Trading team with a clear, practical approach. She focuses on making smart decisions, getting the best possible value from a plan - [Chris Stone](https://activeinternational.co.uk/our_team/chris-stone/) - With a deep understanding of the media landscape, Chris specializes in digital supply and trading. - [Alex Beeden](https://activeinternational.co.uk/our_team/alex-beeden/) - Alex Beeden heads up the Client Relations and Business Services at Active International. Alex ensures our clients receive the best account management. - [James Locke](https://activeinternational.co.uk/our_team/james-locke/) - James entered the media industry from university, starting at ITV, and has deep commercial experience in TV and Digital. - [Mark Zagger](https://activeinternational.co.uk/our_team/mark-zagger/) - As Media Executive, his role focuses on client services and facilitating bookings, ensuring a smooth running of day-to-day functions in the team. - [Justin James-Cafferty](https://activeinternational.co.uk/our_team/justin-james-cafferty/) - Meet Justin, our Head of the Media Team with years of barter experience. He prioritizes strong relationships and goes the extra mile for all parties to benefit. - [Sabina Hill](https://activeinternational.co.uk/our_team/sabina-hill/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Amy Bartlett](https://activeinternational.co.uk/our_team/amybartlett/) - After working within the Media team for four years, Amy has moved into the newly created Operations team as our Ops Executive. - [Dave Newton](https://activeinternational.co.uk/our_team/dave-newton/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Chris Bingham](https://activeinternational.co.uk/our_team/chris-bingham/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Adelino Marques](https://activeinternational.co.uk/our_team/adelino-marques/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Greta Rasinskaite](https://activeinternational.co.uk/our_team/greta-rasinskaite/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Dave Carpenter](https://activeinternational.co.uk/our_team/dave-carpenter/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Ruth Cartwright](https://activeinternational.co.uk/our_team/ruth-cartwright/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Kieron Murphy](https://activeinternational.co.uk/our_team/kieron-murphy/) - Meet Kieron Murphy, Active UK's Chief Revenue Officer. He leads our commercial strategy with a focus on sustainable solutions and fostering strong partnerships. - [Wayne Chim](https://activeinternational.co.uk/our_team/wayne-chim/) - Wayne is our Finance Director and is responsible for the overall management and performance of the finance team. - [Jane Putley](https://activeinternational.co.uk/our_team/jane-putley/) - Jane Putley joined Active in early 2023 as Commercial Partnership Director, running the UK Agency team. - [Wasim Choudhury](https://activeinternational.co.uk/our_team/wasim-choudhury/) - Wasim is our Assistant Management Accountant at Active International and currently studying for a CIMA qualification. He has a love for numbers and Liverpool FC - [Annie Jarvis](https://activeinternational.co.uk/our_team/annie-jarvis/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Maryam Mahmood](https://activeinternational.co.uk/our_team/maryammahmood/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Holly Kennedy](https://activeinternational.co.uk/our_team/holly-kennedy/) - Holly joined Active in 2016. She empowers our team to thrive by driving people and culture practices founded on trust, support, inclusion, and fulfilment. - [Nick Draper](https://activeinternational.co.uk/our_team/nick-draper/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Kelly Davies](https://activeinternational.co.uk/our_team/kelly-davies/) - Kelly joined us in 2019 with a background in Travel and Events. - [Neesha Coelho](https://activeinternational.co.uk/our_team/neesha-coelho/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Ellie Farrar](https://activeinternational.co.uk/our_team/ellie-farrar/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. - [Josh Gormley](https://activeinternational.co.uk/our_team/josh-gormley/) - Josh works in the Media team in the Media Manager role looking after Broadcast and Digital. Josh joins us from ITV and has a solid knowledge of the TV media. - [Taylor Wood](https://activeinternational.co.uk/our_team/taylor-wood/) - As Coordinator of our Operations team, she ensures our systems are up to date with media bookings. - [Romy Moore](https://activeinternational.co.uk/our_team/romy-moore/) - Romy spent a year with an OOH motorway specialist before joining Active International as a Media Executive for Press and OOH. - [Georgia Myers](https://activeinternational.co.uk/our_team/georgia-myers/) - Georgia is our Media Manager for the Broadcast and Digital mediums, with a knowledge of Press and OOH. As a responsible Activian, she is also our fire warden. - [Perry Brown](https://activeinternational.co.uk/our_team/perry-brown/) - Perry is on our Media Team and is tasked with building relationships and trading Digital & Broadcast media plans for agencies with media owners. - [Caren Nicholls](https://activeinternational.co.uk/our_team/caren-nicholls/) - As Active’s longest serving member Caren has worked across all mediums and has an in-depth knowledge of barter and works in the Media team. - [Sophie Prankard](https://activeinternational.co.uk/our_team/sophie-prankard/) - After 9 years at different TV sales houses Sophie has moved into the world of Corporate Trade, wher she will be looking after all things Broadcast and Digital. - [Stacey Hollis](https://activeinternational.co.uk/our_team/stacey-hollis/) - Stacey is one of our longest serving members of the Active UK office, with a fantastic memory for our historic barter deals. - [David Mason](https://activeinternational.co.uk/our_team/david-mason/) - A human sponge for knowledge, David is an integral part of our Business Services team, always dreaming of new places to explore. - [Sam Levis](https://activeinternational.co.uk/our_team/sam-levis/) - Sam joined Active in September 2022. Sam brings customer service knowledge and event management experience to the team. - [Dhruti Halai](https://activeinternational.co.uk/our_team/dhruti-halai/) - Dhruti has been with Active since 2021, rising from Finance Assistant to Accounts Payable Exec in 2023. - [Adrian Maguire](https://activeinternational.co.uk/our_team/adrian-maguire/) - Adrian set up and looks after Youniversity, Active’s learning and development platform accessible to every team member everywhere. - [Emily Meers](https://activeinternational.co.uk/our_team/emily-meers/) - Emily oversees the financial operations, ensuring accurate reporting while supporting the business with decision-making, forecasting, and budgeting. - [Leena Ramdehal](https://activeinternational.co.uk/our_team/leena-ramdehal/) - Meet the people behind Active International and see how our team helps clients unlock value, solve challenges and create better outcomes. ## Sliders - [Slider 1](https://activeinternational.co.uk/slider/slider-1/) ## Accreditations - [Campaign Best Places to Work 2025](https://activeinternational.co.uk/accreditation/campaign-best-places-to-work-2025/) - Explore Active International’s accreditations, awards and industry recognition, reflecting our commitment to trusted partnerships, responsible growth and better outcomes. - [Best Workplaces for Wellbeing 2025](https://activeinternational.co.uk/accreditation/best-workplaces-for-wellebeing-2025/) - Explore Active International’s accreditations, awards and industry recognition, reflecting our commitment to trusted partnerships, responsible growth and better outcomes. - [IAB](https://activeinternational.co.uk/accreditation/iab/) - Explore Active International’s accreditations, awards and industry recognition, reflecting our commitment to trusted partnerships, responsible growth and better outcomes. - [WOOH International](https://activeinternational.co.uk/accreditation/wooh-international/) - Explore Active International’s accreditations, awards and industry recognition, reflecting our commitment to trusted partnerships, responsible growth and better outcomes. - [Best Workplaces for Women 2025](https://activeinternational.co.uk/accreditation/best-workplaces-for-women-2025/) - Explore Active International’s accreditations, awards and industry recognition, reflecting our commitment to trusted partnerships, responsible growth and better outcomes. - [ABTA](https://activeinternational.co.uk/accreditation/abta/) - Explore Active International’s accreditations, awards and industry recognition, reflecting our commitment to trusted partnerships, responsible growth and better outcomes. - [ATOL](https://activeinternational.co.uk/accreditation/atol/) - Explore Active International’s accreditations, awards and industry recognition, reflecting our commitment to trusted partnerships, responsible growth and better outcomes. - [News Media Association](https://activeinternational.co.uk/accreditation/news-media-association/) - Explore Active International’s accreditations, awards and industry recognition, reflecting our commitment to trusted partnerships, responsible growth and better outcomes. - [Alcohol License](https://activeinternational.co.uk/accreditation/alcohol-license/) - Explore Active International’s accreditations, awards and industry recognition, reflecting our commitment to trusted partnerships, responsible growth and better outcomes. ## Global Offices - [France](https://activeinternational.co.uk/global_offices/france/) - Find Active International offices around the world and see how we help brands, agencies and media owners unlock more value from media. - [Italy](https://activeinternational.co.uk/global_offices/italy/) - Find Active International offices around the world and see how we help brands, agencies and media owners unlock more value from media. - [Germany](https://activeinternational.co.uk/global_offices/germany/) - Find Active International offices around the world and see how we help brands, agencies and media owners unlock more value from media. - [United Kingdom](https://activeinternational.co.uk/global_offices/united-kingdom/) - Find Active International offices around the world and see how we help brands, agencies and media owners unlock more value from media. - [United States](https://activeinternational.co.uk/global_offices/united-states/) - Find Active International offices around the world and see how we help brands, agencies and media owners unlock more value from media. - [Spain](https://activeinternational.co.uk/global_offices/spain/) - Find Active International offices around the world and see how we help brands, agencies and media owners unlock more value from media. - [Australia](https://activeinternational.co.uk/global_offices/australia/) - Find Active International offices around the world and see how we help brands, agencies and media owners unlock more value from media. - [Canada](https://activeinternational.co.uk/global_offices/canada/) - Find Active International offices around the world and see how we help brands, agencies and media owners unlock more value from media. - [South Korea](https://activeinternational.co.uk/global_offices/south-korea/) - Find Active International offices around the world and see how we help brands, agencies and media owners unlock more value from media. - [Mexico](https://activeinternational.co.uk/global_offices/mexico/) - Find Active International offices around the world and see how we help brands, agencies and media owners unlock more value from media.